Yuksel Ekinci
Biographic Data
| ID | 6033344 |
|---|---|
| NAME | Yuksel Ekinci |
| GIVEN NAMES | Yuksel |
| FAMILY NAME | Ekinci |
| SIGNATURE | EKINCI Y |
| AFFILIATIONS | University of Portsmouth |
| ORCID | 0000-0001-5063-013X |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 59 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 5 |
Leveraging Cittaslow Promotion on Social Media to Enhance Tourists’ Behavioral Responses Toward Small Urban Tourism Destinations
As sustainable tourism gains momentum, understanding the impact of Cittaslow promotion on tourist behavior is crucial yet remains unexplored. This study addresses this gap by investigating the effect of Cittaslow promotion on tourists’ behavioral responses, especially within social media contexts and small urban tourism destinations. Applying signaling theory, we conducted a field experiment with real Instagram advertisements (n 1 = 51,089 impres…
Examining the impact of joint brand advertising on perceived destination brand authenticity
Meeting visitors’ demand for authentic tourism experiences is challenging, but joint brand advertising can enhance the perceived authenticity of destination brands, making them more appealing and trustworthy. Drawing on signalling theory and using an experimental approach, this research examines the impact of joint (vs. single) brand advertising on the perceived authenticity of a destination brand and tourists’ behavioural intentions toward that …
Breaking the ice: Understanding and overcoming consumer resistance to frozen foods
Purpose This study aimed to determine the factors driving buyer resistance to frozen foods and its customer-based outcome. Design/methodology/approach This study used a sequential mixed-methods design, starting with qualitative research in Study 1 to identify the antecedents and the outcome of buyer resistance. In Study 2, structural equation modelling tested the hypotheses derived from Study 1 and the literature review. Findings The findings ind…
Human vs metahuman brand endorsements: Assessing the effectiveness of social media influencers in online brand engagement
Purpose Brands are exploring innovative strategies to engage their target audience online by leveraging human and AI-generated metahuman influencers. This study examines the impact of endorsements from human and AI-generated metahuman influencers on online brand engagement, comparing each to a brand-only condition. Additionally, it assesses whether this impact is direct, indirect or moderated by influencer–brand fit. Design/methodology/approach W…
Fantasy or reality? Unveiling the power of realistic narratives in tourism social media advertising
Narrative storytelling, a cornerstone of narrative persuasion theory, plays a crucial role in nurturing robust consumer-brand relationships. Understanding persuasive narratives within the social media domain is critical for destination brands. Hence, this study investigates the impact of realistic narratives on attitudinal destination brand loyalty, mediated by self-congruence and brand attachment across two experiments. Study 1 provides evidence…
Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations
The Blue Flag is a popular eco-label in tourism. This study aims at examining the effectiveness of Blue Flag promotion on tourists' willingness to pay a price premium to coastal destinations via two online experiments. Study 1 shows (n = 152) that the Blue Flag stimulates higher willingness to pay a price premium for coastal destinations directly as well as indirectly through self-congruity and destination brand identification. Study 2 (n = 160) …
Effects of religiosity and travel desire on Covid-19 vaccination intentions
Despite the deadly consequences of the COVID-19 pandemic, vaccine hesitation remains a threat to public health and international travel. This study tests the effect of Muslim religiosity on belief-based attitudes (i.e. subjective norms, perceived behavioural control) and travel desire as a proxy for COVID-19 vaccination intentions. The structural model was tested using PLS-SEM with the data collected via a self-administrated survey between April …
Effectiveness of message framing in changing Covid-19 vaccination intentions: Moderating role of travel desire
Joint brand advertising for emerging heritage sites
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising
Drawing on collaboration theory, this research investigates the effect of joint versus single brand advertising on tourists’ behavioral responses with two experiments. Study 1 employs a field experiment to examine the effect of joint brand advertising on tourists’ actual information search behavior. Study 2 uses a laboratory experiment to investigate the effect of joint brand advertising on tourists’ intention to visit a destination and measures …
Handbook of scales in tourism and hospitality research
This handbook compiles and presents over 200 measurement scales that capture a variety of concepts and constructs used in hospitality and tourism studies. Categories covered include: motivation scales; residents' perceptions and attitudes scales; image scales; performance evaluation, quality assessment, loyalty and satisfaction scales; tourist behaviour scales; human resources scales; and scales related to hospitality and tourism operations. The …
Brand equity, brand loyalty and consumer satisfaction
Destination image and destination personality
Purpose To examine the contentious relationship between brand image and brand personality in the context of tourism destinations. Design/methodology/approach The paper reviews the literature on brand (destination) image, brand (destination) personality and identifies examples of definitional inconsistencies and instances where the terms brand image and brand personality are used interchangeably. Two studies were carried out to investigate the rel…
Destination Personality: An Application of Brand Personality to Tourism Destinations
As tourism destinations become more substitutable due to increasing competition in global tourism markets, destination personality is seen as a viable metaphor for building destination brands and crafting a unique identity for tourism places. At the conceptual level, although the importance of destination personality has been acknowledged, to the best of our knowledge, no empirical research has yet identified its dimensions. Adopting Aaker’s bran…
Validating quality dimensions
Brand equity, brand loyalty and consumer satisfaction
Effectiveness of message framing in changing Covid-19 vaccination intentions: Moderating role of travel desire
Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations
The Blue Flag is a popular eco-label in tourism. This study aims at examining the effectiveness of Blue Flag promotion on tourists' willingness to pay a price premium to coastal destinations via two online experiments. Study 1 shows (n = 152) that the Blue Flag stimulates higher willingness to pay a price premium for coastal destinations directly as well as indirectly through self-congruity and destination brand identification. Study 2 (n = 160) …
Validating quality dimensions
Joint brand advertising for emerging heritage sites
Fantasy or reality? Unveiling the power of realistic narratives in tourism social media advertising
Narrative storytelling, a cornerstone of narrative persuasion theory, plays a crucial role in nurturing robust consumer-brand relationships. Understanding persuasive narratives within the social media domain is critical for destination brands. Hence, this study investigates the impact of realistic narratives on attitudinal destination brand loyalty, mediated by self-congruence and brand attachment across two experiments. Study 1 provides evidence…
Validating quality dimensions
Destination Personality: An Application of Brand Personality to Tourism Destinations
As tourism destinations become more substitutable due to increasing competition in global tourism markets, destination personality is seen as a viable metaphor for building destination brands and crafting a unique identity for tourism places. At the conceptual level, although the importance of destination personality has been acknowledged, to the best of our knowledge, no empirical research has yet identified its dimensions. Adopting Aaker’s bran…
Destination image and destination personality
Purpose To examine the contentious relationship between brand image and brand personality in the context of tourism destinations. Design/methodology/approach The paper reviews the literature on brand (destination) image, brand (destination) personality and identifies examples of definitional inconsistencies and instances where the terms brand image and brand personality are used interchangeably. Two studies were carried out to investigate the rel…
Brand equity, brand loyalty and consumer satisfaction
Handbook of scales in tourism and hospitality research
This handbook compiles and presents over 200 measurement scales that capture a variety of concepts and constructs used in hospitality and tourism studies. Categories covered include: motivation scales; residents' perceptions and attitudes scales; image scales; performance evaluation, quality assessment, loyalty and satisfaction scales; tourist behaviour scales; human resources scales; and scales related to hospitality and tourism operations. The …
Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising
Drawing on collaboration theory, this research investigates the effect of joint versus single brand advertising on tourists’ behavioral responses with two experiments. Study 1 employs a field experiment to examine the effect of joint brand advertising on tourists’ actual information search behavior. Study 2 uses a laboratory experiment to investigate the effect of joint brand advertising on tourists’ intention to visit a destination and measures …
Joint brand advertising for emerging heritage sites
Effects of religiosity and travel desire on Covid-19 vaccination intentions
Despite the deadly consequences of the COVID-19 pandemic, vaccine hesitation remains a threat to public health and international travel. This study tests the effect of Muslim religiosity on belief-based attitudes (i.e. subjective norms, perceived behavioural control) and travel desire as a proxy for COVID-19 vaccination intentions. The structural model was tested using PLS-SEM with the data collected via a self-administrated survey between April …
Effectiveness of message framing in changing Covid-19 vaccination intentions: Moderating role of travel desire
Do Blue Flag promotions influence tourists’ willingness to pay a price premium for coastal destinations
The Blue Flag is a popular eco-label in tourism. This study aims at examining the effectiveness of Blue Flag promotion on tourists' willingness to pay a price premium to coastal destinations via two online experiments. Study 1 shows (n = 152) that the Blue Flag stimulates higher willingness to pay a price premium for coastal destinations directly as well as indirectly through self-congruity and destination brand identification. Study 2 (n = 160) …
Examining the impact of joint brand advertising on perceived destination brand authenticity
Meeting visitors’ demand for authentic tourism experiences is challenging, but joint brand advertising can enhance the perceived authenticity of destination brands, making them more appealing and trustworthy. Drawing on signalling theory and using an experimental approach, this research examines the impact of joint (vs. single) brand advertising on the perceived authenticity of a destination brand and tourists’ behavioural intentions toward that …
Breaking the ice: Understanding and overcoming consumer resistance to frozen foods
Purpose This study aimed to determine the factors driving buyer resistance to frozen foods and its customer-based outcome. Design/methodology/approach This study used a sequential mixed-methods design, starting with qualitative research in Study 1 to identify the antecedents and the outcome of buyer resistance. In Study 2, structural equation modelling tested the hypotheses derived from Study 1 and the literature review. Findings The findings ind…
Human vs metahuman brand endorsements: Assessing the effectiveness of social media influencers in online brand engagement
Purpose Brands are exploring innovative strategies to engage their target audience online by leveraging human and AI-generated metahuman influencers. This study examines the impact of endorsements from human and AI-generated metahuman influencers on online brand engagement, comparing each to a brand-only condition. Additionally, it assesses whether this impact is direct, indirect or moderated by influencer–brand fit. Design/methodology/approach W…
Fantasy or reality? Unveiling the power of realistic narratives in tourism social media advertising
Narrative storytelling, a cornerstone of narrative persuasion theory, plays a crucial role in nurturing robust consumer-brand relationships. Understanding persuasive narratives within the social media domain is critical for destination brands. Hence, this study investigates the impact of realistic narratives on attitudinal destination brand loyalty, mediated by self-congruence and brand attachment across two experiments. Study 1 provides evidence…
Leveraging Cittaslow Promotion on Social Media to Enhance Tourists’ Behavioral Responses Toward Small Urban Tourism Destinations
As sustainable tourism gains momentum, understanding the impact of Cittaslow promotion on tourist behavior is crucial yet remains unexplored. This study addresses this gap by investigating the effect of Cittaslow promotion on tourists’ behavioral responses, especially within social media contexts and small urban tourism destinations. Applying signaling theory, we conducted a field experiment with real Instagram advertisements (n 1 = 51,089 impres…
Business (12 works) · Advertising (11 works) · Consumer Behavior in Brand Consumption and Identification (9 works) · Psychology (9 works) · Digital Marketing and Social Media (8 works) · Marketing (8 works) · Tourism (8 works) · Diverse Aspects of Tourism Research (7 works) · Political science (6 works) · Brand awareness (5 works)