Margaret A Morrison
Biographic Data
| ID | 6064091 |
|---|---|
| NAME | Margaret A Morrison |
| GIVEN NAMES | Margaret A |
| FAMILY NAME | Morrison |
| SIGNATURE | MORRISON M A |
| AFFILIATIONS | Margaret A. Morrison is with the School of Advertising and Public Relations, College of Communication and Information, University of Tennessee, Knoxville. Dean M. Krugman is with the Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, Athens, Ga, and the Southern Center for Health Communication and Poverty, University of Georgia, Athens. Pumsoon Park is with the School of Advertising and Public Relations, Hongik University, Seoul, South Korea. |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1995 |
| LATEST PUBLICATION YEAR | 2008 |
| H-INDEX | 1 |
Consumers’ Reliance on Product Information and Recommendations Found in UGC
In the time since the advent of the Internet, the influence of online recommendations on consumer decision making has attracted great attention. YouTube and sites with blogging capabilities, such as MySpace and Facebook, are growing rapidly and frequently feature comments about brands and products. These comments, whether positive or negative, represent a form of user-generated content (UGC). Although recent research on peer recommendations consi…
Under the Radar: Smokeless Tobacco Advertising in Magazines With Substantial Youth Readership
Objectives. In light of the Smokeless Tobacco Master Settlement Agreement (STMSA) and the fact that smokeless tobacco advertising has received little attention, we examined industry data to assess smokeless tobacco advertising in popular magazines. Of particular interest was the level of advertising in magazines with high youth readership and the amount of reach and frequency that was generated among readers aged 12 to 17 years. Methods. We used …
A half‐century of childhood as market: Electric Toyland and the structures of power: An analysis of critical studies on children as consumers
Under the Radar: Smokeless Tobacco Advertising in Magazines With Substantial Youth Readership
Objectives. In light of the Smokeless Tobacco Master Settlement Agreement (STMSA) and the fact that smokeless tobacco advertising has received little attention, we examined industry data to assess smokeless tobacco advertising in popular magazines. Of particular interest was the level of advertising in magazines with high youth readership and the amount of reach and frequency that was generated among readers aged 12 to 17 years. Methods. We used …
A half‐century of childhood as market: Electric Toyland and the structures of power: An analysis of critical studies on children as consumers
Consumers’ Reliance on Product Information and Recommendations Found in UGC
In the time since the advent of the Internet, the influence of online recommendations on consumer decision making has attracted great attention. YouTube and sites with blogging capabilities, such as MySpace and Facebook, are growing rapidly and frequently feature comments about brands and products. These comments, whether positive or negative, represent a form of user-generated content (UGC). Although recent research on peer recommendations consi…
Under the Radar: Smokeless Tobacco Advertising in Magazines With Substantial Youth Readership
Objectives. In light of the Smokeless Tobacco Master Settlement Agreement (STMSA) and the fact that smokeless tobacco advertising has received little attention, we examined industry data to assess smokeless tobacco advertising in popular magazines. Of particular interest was the level of advertising in magazines with high youth readership and the amount of reach and frequency that was generated among readers aged 12 to 17 years. Methods. We used …
Business (3 works) · Advertising (2 works) · Architecture, Design, and Social History (1 works) · Audience measurement (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works) · Digital Marketing and Social Media (1 works) · Economics (1 works) · Environmental health (1 works)