Consumers’ Reliance on Product Information and Recommendations Found in UGC
Bibliographic Data
| ID | 19600650 |
|---|---|
| Authors | Hyuk Jun Cheong (0000-0003-1858-7455, University of Tennessee at Knoxville), Margaret Morrison (University of Tennessee at Knoxville), Margaret A Morrison (The University of Tennessee) |
| Year | 2008 |
| Volume | 8 |
| Issue | 2 |
| Pages | 38-49 |
| Publication date | 2008-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Interactive Advertising (JOURNAL) |
| Journal identifiers | ISSN: 1525-2019 • E-ISSN: 1525-2019 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/15252019.2008.10722141 |
| OpenAlex | W1995700272 |
| Language | EN |
| Citations received | 22 |
| References cited | 38 |
In the time since the advent of the Internet, the influence of online recommendations on consumer decision making has attracted great attention. YouTube and sites with blogging capabilities, such as MySpace and Facebook, are growing rapidly and frequently feature comments about brands and products. These comments, whether positive or negative, represent a form of user-generated content (UGC). Although recent research on peer recommendations considers electronic word of mouth, few studies focus on UGC. Using interviews with 17 participants, this study examines consumers’ opinions of online recommendations embedded in UGC compared with those of producer-generated content
Advertising · Business · Internet privacy · Social media · The Internet · User-generated content · Word of mouth · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Knowledge Management and Sharing · Marketing
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The diffusion of innovations
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| Unique citing works | 22 |
|---|---|
| Citations per year | 1,38 |
| Citation span | 2010 - 2026 (17) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 20 |