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Topic modelling for wildlife tourism online reviews

Analysis of quality factors

Bibliographic Data

ID21699554
AuthorsZiye Shang (0000-0002-7949-1089, City University of Macau, corresponding author), J M Luo (0000-0002-5779-1152, City University of Macau, corresponding author)
Year2023
Volume26
Issue14
Pages2317-2331
Publication date2023-07-18
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2022.2086107
OpenAlexW4286631588
LanguageEN
Citations received12
References cited78

Improving the wildlife tourism experience of travellers is critical to achieving environmental sustainability. Therefore, it’s critical to investigate quality factors to raise experience quality. This study aims to identify the most salient quality factors and their relative importance to the wildlife tourism experience of travellers. In order to take advantage of big data and unprompted textual data, a machine learning method, namely, supervised latent Dirichlet allocation, was used in analysing online reviews of wildlife tourism. A total of 18 quality factors are extracted from data and cross-validated by comparing a prior theoretical framework. Results reveal that travellers’ perception of intensity, authenticity, species popularity, and operators’ rule management are crucial for enhancing traveller’s experience. In addition, the negative influences of wildlife attack and disease highlight the importance of control of encounter. These findings suggest some future research directions and provide practical implications

Business · Data science · Economics · Ecotourism · Environmental planning · Environmental resource management · Geography · Tourism · Wildlife · Wildlife tourism · Computational and Text Analysis Methods · Computer Science · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Ecology · Marketing

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Unique citing works12
Citations per year6
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 11

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