P A Madden
Biographic Data
| ID | 6073535 |
|---|---|
| NAME | P A Madden |
| GIVEN NAMES | P A |
| FAMILY NAME | Madden |
| SIGNATURE | MADDEN P A |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1994 |
| LATEST PUBLICATION YEAR | 1994 |
| H-INDEX | 1 |
The frequency and nature of alcohol and tobacco advertising in televised sports, 1990 through 1992
This study examines the frequency and nature of alcohol and tobacco advertising in a random sample of 166 televised sports events representing 443.7 hours of network programming broadcast from fall 1990 through summer 1992. More commercials appear for alcohol products than for any other beverage. Beer commercials predominate and include images at odds with recommendations from former Surgeon General Koop. The audience is also exposed to alcohol a…
The frequency and nature of alcohol and tobacco advertising in televised sports, 1990 through 1992
This study examines the frequency and nature of alcohol and tobacco advertising in a random sample of 166 televised sports events representing 443.7 hours of network programming broadcast from fall 1990 through summer 1992. More commercials appear for alcohol products than for any other beverage. Beer commercials predominate and include images at odds with recommendations from former Surgeon General Koop. The audience is also exposed to alcohol a…
The frequency and nature of alcohol and tobacco advertising in televised sports, 1990 through 1992
This study examines the frequency and nature of alcohol and tobacco advertising in a random sample of 166 televised sports events representing 443.7 hours of network programming broadcast from fall 1990 through summer 1992. More commercials appear for alcohol products than for any other beverage. Beer commercials predominate and include images at odds with recommendations from former Surgeon General Koop. The audience is also exposed to alcohol a…
Advertising (1 works) · Alcohol advertising (1 works) · Behavioral Health and Interventions (1 works) · Business (1 works) · Environmental health (1 works) · Medicine (1 works) · Moderation (1 works) · Odds (1 works) · Poison control (1 works) · Psychology (1 works)