The frequency and nature of alcohol and tobacco advertising in televised sports, 1990 through 1992
Bibliographic Data
| ID | 11030306 |
|---|---|
| Authors | Pamela A F Madden (0000-0001-8987-7439, Pacific Institute For Research and Evaluation), P A Madden, Joel W Grube (0000-0003-1099-8743) |
| Year | 1994 |
| Volume | 84 |
| Issue | 2 |
| Pages | 297-299 |
| Publication date | 1994-02-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Journal of Public Health (JOURNAL) |
| Journal identifiers | ISSN: 0090-0036 • E-ISSN: 1541-0048 |
| Publisher | American Public Health Association (PUBLISHER • US) |
| DOI | 10.2105/ajph.84.2.297 |
| PMID | 8296959 |
| OpenAlex | W2068292883 |
| Language | EN |
| Citations received | 27 |
| References cited | 8 |
This study examines the frequency and nature of alcohol and tobacco advertising in a random sample of 166 televised sports events representing 443.7 hours of network programming broadcast from fall 1990 through summer 1992. More commercials appear for alcohol products than for any other beverage. Beer commercials predominate and include images at odds with recommendations from former Surgeon General Koop. The audience is also exposed to alcohol and tobacco advertising through the appearances of stadium signs, other on-site promotions, and verbal or visual brief product sponsorships. Moderation messages and public service announcements are rare
Advertising · Alcohol advertising · Business · Environmental health · Moderation · Odds · Poison control · Suicide prevention · Behavioral Health and Interventions · Medicine · Psychology · Social Media in Health Education · Social Psychology · Substance Abuse Treatment and Outcomes
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| Unique citing works | 27 |
|---|---|
| Citations per year | 0,84 |
| Citation span | 1994 - 2023 (30) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 23 |