B Fitzgerald
Biographic Data
| ID | 6083241 |
|---|---|
| NAME | B Fitzgerald |
| GIVEN NAMES | B |
| FAMILY NAME | Fitzgerald |
| SIGNATURE | FITZGERALD B |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1982 |
| LATEST PUBLICATION YEAR | 1982 |
| H-INDEX | 1 |
Brand preference and advertising recall in adolescent smokers
A survey on brand preference and cigarette advertising recall in 1,195 school children was conducted in Sydney, Australia. Four of the 130 available brands accounted for the cigarettes smoked by 78.7 per cent of smokers. Smokers were nearly twice as likely to correctly identify edited cigarette advertisements and slogans than were non-smokers. Brand preference is considered an important descriptor of smoking profiles
Brand preference and advertising recall in adolescent smokers
A survey on brand preference and cigarette advertising recall in 1,195 school children was conducted in Sydney, Australia. Four of the 130 available brands accounted for the cigarettes smoked by 78.7 per cent of smokers. Smokers were nearly twice as likely to correctly identify edited cigarette advertisements and slogans than were non-smokers. Brand preference is considered an important descriptor of smoking profiles
Brand preference and advertising recall in adolescent smokers
A survey on brand preference and cigarette advertising recall in 1,195 school children was conducted in Sydney, Australia. Four of the 130 available brands accounted for the cigarettes smoked by 78.7 per cent of smokers. Smokers were nearly twice as likely to correctly identify edited cigarette advertisements and slogans than were non-smokers. Brand preference is considered an important descriptor of smoking profiles
Advertising (1 work) · Brand awareness (1 work) · Brand preference (1 work) · Business (1 work) · Demography (1 work) · Environmental health (1 work) · Mathematics (1 work) · Medicine (1 work) · Obesity, Physical Activity, Diet (1 work) · Preference (1 work)