Brand preference and advertising recall in adolescent smokers
Some implications for health promotion
Bibliographic Data
| ID | 11039104 |
|---|---|
| Authors | Simon Chapman (0000-0001-7680-5049), B Fitzgerald |
| Year | 1982 |
| Volume | 72 |
| Issue | 5 |
| Pages | 491-494 |
| Publication date | 1982-05-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Journal of Public Health (JOURNAL) |
| Journal identifiers | ISSN: 0090-0036 • E-ISSN: 1541-0048 |
| Publisher | American Public Health Association (PUBLISHER • US) |
| DOI | 10.2105/ajph.72.5.491 |
| PMID | 7065340 |
| OpenAlex | W2057642731 |
| Language | EN |
| Citations received | 17 |
| References cited | 2 |
A survey on brand preference and cigarette advertising recall in 1,195 school children was conducted in Sydney, Australia. Four of the 130 available brands accounted for the cigarettes smoked by 78.7 per cent of smokers. Smokers were nearly twice as likely to correctly identify edited cigarette advertisements and slogans than were non-smokers. Brand preference is considered an important descriptor of smoking profiles
Advertising · Brand awareness · Brand preference · Business · Environmental health · Preference · Recall · Sociology · Demography · Mathematics · Medicine · Obesity, Physical Activity, Diet · Psychology · School Health and Nursing Education · Smoking Behavior and Cessation
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Health Psychology and Public Health
| Citations per year | 0.41 |
|---|---|
| Citation span | 1985 - 2017 (33) |
| Highly cited | No |