Michael Parent
Biographic Data
| ID | 6084936 |
|---|---|
| NAME | Michael Parent |
| GIVEN NAMES | Michael |
| FAMILY NAME | Parent |
| SIGNATURE | PARENT M |
| AFFILIATIONS | Simon Fraser University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 24 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 2 |
Understanding Consumer Conversations Around Ads in a Web 2.0 World
User-generated online content poses a problem when it takes the form of advertising. Consumer-generated advertising challenges researchers and practitioners to understand consumers' articulated responses to ads and to the responses of other consumers, as well as the implications these may have for the brand. Traditional research methods such as viewer-response testing may be limited when the viewer becomes part of the conversation. This explorato…
Building Citizen Trust Through E-government
Extending the capabilities of Internet‐based research
The ubiquity of the Internet and e‐mail has resulted in a burgeoning interest in their potential for academic research. This paper summarizes the existing practices of Internet research and suggests extensions to them based on the design and administration of a large‐scale, national Web survey. These extensions include consideration of new capabilities such as adaptive questions and higher levels of flexibility and control. Lessons learned includ…
Global approach for local actions to reduce discrimination and violence in the community
Building Citizen Trust Through E-government
Extending the capabilities of Internet‐based research
The ubiquity of the Internet and e‐mail has resulted in a burgeoning interest in their potential for academic research. This paper summarizes the existing practices of Internet research and suggests extensions to them based on the design and administration of a large‐scale, national Web survey. These extensions include consideration of new capabilities such as adaptive questions and higher levels of flexibility and control. Lessons learned includ…
Global approach for local actions to reduce discrimination and violence in the community
Extending the capabilities of Internet‐based research
The ubiquity of the Internet and e‐mail has resulted in a burgeoning interest in their potential for academic research. This paper summarizes the existing practices of Internet research and suggests extensions to them based on the design and administration of a large‐scale, national Web survey. These extensions include consideration of new capabilities such as adaptive questions and higher levels of flexibility and control. Lessons learned includ…
Building Citizen Trust Through E-government
Understanding Consumer Conversations Around Ads in a Web 2.0 World
User-generated online content poses a problem when it takes the form of advertising. Consumer-generated advertising challenges researchers and practitioners to understand consumers' articulated responses to ads and to the responses of other consumers, as well as the implications these may have for the brand. Traditional research methods such as viewer-response testing may be limited when the viewer becomes part of the conversation. This explorato…
Computer Science (4 works) · The Internet (3 works) · World Wide Web (3 works) · Business (2 works) · Political science (2 works) · Psychology (2 works) · Social Media and Politics (2 works) · Sociology (2 works) · Advertising (1 works) · Communication (1 works)