J Gabel
Biographic Data
| ID | 6089653 |
|---|---|
| NAME | J Gabel |
| GIVEN NAMES | J |
| FAMILY NAME | Gabel |
| SIGNATURE | GABEL J |
| AFFILIATIONS | Institute for Market-based Management, LMU Munich School of Management |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1975 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
How to measure and manage country reputation
Countries benefit from a good reputation in terms of gaining a higher foreign direct investment inflow, a growing export volume, becoming more attractive as tourist destinations and, last but not least, by improving their populations’ well-being. Consequently, many countries endeavor to manage their public perception actively. Since communication influences perception, advertising plays a particularly important role in the latter. However, countr…
Hungarian Marxism
Why speak of “Hungarian Marxism”? This term originated in a discussion I had over ten years ago with Lucien Goldmann, for whom the term simply referred to works by Hungarian Marxists. However, it is also possible to define Hungarian Marxism as a “school” from a more sociological standpoint, i.e., as an intellectual trend containing one or more basic themes which can all be deduced from the specificities of the sociohistorical context. A “school” …
Hungarian Marxism
Why speak of “Hungarian Marxism”? This term originated in a discussion I had over ten years ago with Lucien Goldmann, for whom the term simply referred to works by Hungarian Marxists. However, it is also possible to define Hungarian Marxism as a “school” from a more sociological standpoint, i.e., as an intellectual trend containing one or more basic themes which can all be deduced from the specificities of the sociohistorical context. A “school” …
Hungarian Marxism
Why speak of “Hungarian Marxism”? This term originated in a discussion I had over ten years ago with Lucien Goldmann, for whom the term simply referred to works by Hungarian Marxists. However, it is also possible to define Hungarian Marxism as a “school” from a more sociological standpoint, i.e., as an intellectual trend containing one or more basic themes which can all be deduced from the specificities of the sociohistorical context. A “school” …
How to measure and manage country reputation
Countries benefit from a good reputation in terms of gaining a higher foreign direct investment inflow, a growing export volume, becoming more attractive as tourist destinations and, last but not least, by improving their populations’ well-being. Consequently, many countries endeavor to manage their public perception actively. Since communication influences perception, advertising plays a particularly important role in the latter. However, countr…
Political science (2 works) · Advertising (1 works) · Archaeology (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Context (archaeology (1 works) · Corporate Identity and Reputation (1 works) · Data mining (1 works) · Epistemology (1 works)