Yann-Jou Lin
Biographic Data
| ID | 6157276 |
|---|---|
| NAME | Yann-Jou Lin |
| GIVEN NAMES | Yann-Jou |
| FAMILY NAME | Lin |
| SIGNATURE | LIN Y |
| AFFILIATIONS | National Taiwan University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
The effect of landscape colour, complexity and preference on viewing behaviour
What we comprehend and recollect in a landscape is closely related to how we look; therefore, attention to and understanding of human viewing behaviour is required. In our study, we employed eye-tracking technology as a means to understand visual perception. The objective of this study is to examine the relationships among landscape characteristics, landscape preference and viewing behaviour. A total of 45 subjects were asked to view 20 sets of p…
The Effect of Experiential Providers on Restaurant Patronage Decisions
Customers enjoy engaging in pleasant dining experiences. Schmitt (1999) proposed in his theory of experiential marketing that these experiences were linked with experiential providers (EXPRO), which include communication, verbal identity and signage, product presence, cobranding, spatial environment, electronic media, and people. We designed this study on the basis of Ajzen’s (1991) theory of planned behavior (TPB) to explore whether experiential…
The effect of landscape colour, complexity and preference on viewing behaviour
What we comprehend and recollect in a landscape is closely related to how we look; therefore, attention to and understanding of human viewing behaviour is required. In our study, we employed eye-tracking technology as a means to understand visual perception. The objective of this study is to examine the relationships among landscape characteristics, landscape preference and viewing behaviour. A total of 45 subjects were asked to view 20 sets of p…
The Effect of Experiential Providers on Restaurant Patronage Decisions
Customers enjoy engaging in pleasant dining experiences. Schmitt (1999) proposed in his theory of experiential marketing that these experiences were linked with experiential providers (EXPRO), which include communication, verbal identity and signage, product presence, cobranding, spatial environment, electronic media, and people. We designed this study on the basis of Ajzen’s (1991) theory of planned behavior (TPB) to explore whether experiential…
The effect of landscape colour, complexity and preference on viewing behaviour
What we comprehend and recollect in a landscape is closely related to how we look; therefore, attention to and understanding of human viewing behaviour is required. In our study, we employed eye-tracking technology as a means to understand visual perception. The objective of this study is to examine the relationships among landscape characteristics, landscape preference and viewing behaviour. A total of 45 subjects were asked to view 20 sets of p…
Psychology (2 works) · Advertising (1 work) · Applied Psychology (1 work) · Applied Psychology (1 work) · Artificial Intelligence (1 work) · Artificial Intelligence (1 work) · Biology (1 work) · Business (1 work) · Color perception and design (1 work) · Computer Science (1 work)