The Effect of Experiential Providers on Restaurant Patronage Decisions
Bibliographic Data
| ID | 13920836 |
|---|---|
| Authors | Yann-Jou Lin, Yann‐Jou Lin (National Taiwan University, corresponding author), Hsi-Lin Wayne Liu (National Taiwan University), Wan-Erh Chiang (Fu Jen Catholic University) |
| Year | 2012 |
| Volume | 40 |
| Issue | 7 |
| Pages | 1065-1066 |
| Publication date | 2012-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Behavior and Personality An International Journal (JOURNAL) |
| Journal identifiers | ISSN: 0301-2212 • E-ISSN: 1179-6391 |
| Publisher | Scientific Journal Publishers Limited (PUBLISHER) |
| DOI | 10.2224/sbp.2012.40.7.1065 |
| OpenAlex | W1970100343 |
| Language | EN |
Customers enjoy engaging in pleasant dining experiences. Schmitt (1999) proposed in his theory of experiential marketing that these experiences were linked with experiential providers (EXPRO), which include communication, verbal identity and signage, product presence, cobranding, spatial environment, electronic media, and people. We designed this study on the basis of Ajzen’s (1991) theory of planned behavior (TPB) to explore whether experiential providers influence customers’ intentions and decisions (see Figure 1)
Advertising · Business · Experiential learning · Pedagogy · Applied Psychology · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Social Psychology · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |