Hsi-Lin Wayne Liu
Biographic Data
| ID | 7185669 |
|---|---|
| NAME | Hsi-Lin Wayne Liu |
| GIVEN NAMES | Hsi-Lin Wayne |
| FAMILY NAME | Liu |
| SIGNATURE | LIU H W |
| AFFILIATIONS | National Taiwan University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 0 |
The Effect of Experiential Providers on Restaurant Patronage Decisions
Customers enjoy engaging in pleasant dining experiences. Schmitt (1999) proposed in his theory of experiential marketing that these experiences were linked with experiential providers (EXPRO), which include communication, verbal identity and signage, product presence, cobranding, spatial environment, electronic media, and people. We designed this study on the basis of Ajzen’s (1991) theory of planned behavior (TPB) to explore whether experiential…
No prominent works on this page.
The Effect of Experiential Providers on Restaurant Patronage Decisions
Customers enjoy engaging in pleasant dining experiences. Schmitt (1999) proposed in his theory of experiential marketing that these experiences were linked with experiential providers (EXPRO), which include communication, verbal identity and signage, product presence, cobranding, spatial environment, electronic media, and people. We designed this study on the basis of Ajzen’s (1991) theory of planned behavior (TPB) to explore whether experiential…
Advertising (1 work) · Applied Psychology (1 work) · Applied Psychology (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Experiential learning (1 work) · Marketing (1 work) · Pedagogy (1 work)