Wan-Erh Chiang
Biographic Data
| ID | 6194444 |
|---|---|
| NAME | Wan-Erh Chiang |
| GIVEN NAMES | Wan-Erh |
| FAMILY NAME | Chiang |
| SIGNATURE | CHIANG W |
| AFFILIATIONS | Fu Jen Catholic University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 20 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 2 |
The Effect of Experiential Providers on Restaurant Patronage Decisions
Customers enjoy engaging in pleasant dining experiences. Schmitt (1999) proposed in his theory of experiential marketing that these experiences were linked with experiential providers (EXPRO), which include communication, verbal identity and signage, product presence, cobranding, spatial environment, electronic media, and people. We designed this study on the basis of Ajzen’s (1991) theory of planned behavior (TPB) to explore whether experiential…
A hotel performance evaluation of Taipei international tourist hotels – using data envelopment analysis
Performance evaluation serves as an important reference for planning and construction policies. Data Envelopment Analysis (DEA) is a powerful method of performance evaluation. This research is aimed at measuring hotel performance by this method. Twenty-four Taipei international tourist city hotels were selected, and grouped according to their hotel management styles, whether they are part of a franchise, internationally managed or independently o…
A DEA Evaluation of Taipei Hotels
A DEA Evaluation of Taipei Hotels
A hotel performance evaluation of Taipei international tourist hotels – using data envelopment analysis
Performance evaluation serves as an important reference for planning and construction policies. Data Envelopment Analysis (DEA) is a powerful method of performance evaluation. This research is aimed at measuring hotel performance by this method. Twenty-four Taipei international tourist city hotels were selected, and grouped according to their hotel management styles, whether they are part of a franchise, internationally managed or independently o…
A DEA Evaluation of Taipei Hotels
A hotel performance evaluation of Taipei international tourist hotels – using data envelopment analysis
Performance evaluation serves as an important reference for planning and construction policies. Data Envelopment Analysis (DEA) is a powerful method of performance evaluation. This research is aimed at measuring hotel performance by this method. Twenty-four Taipei international tourist city hotels were selected, and grouped according to their hotel management styles, whether they are part of a franchise, internationally managed or independently o…
The Effect of Experiential Providers on Restaurant Patronage Decisions
Customers enjoy engaging in pleasant dining experiences. Schmitt (1999) proposed in his theory of experiential marketing that these experiences were linked with experiential providers (EXPRO), which include communication, verbal identity and signage, product presence, cobranding, spatial environment, electronic media, and people. We designed this study on the basis of Ajzen’s (1991) theory of planned behavior (TPB) to explore whether experiential…
Business (3 works) · Economic and Environmental Valuation (2 works) · Efficiency Analysis Using DEA (2 works) · Geography (2 works) · Maritime Ports and Logistics (2 works) · Marketing (2 works) · Tourism (2 works) · Advertising (1 work) · Applied Psychology (1 work) · Applied Psychology (1 work)