Shuaifang Liu

Biographic Data

ID6187428
NAMEShuaifang Liu
GIVEN NAMESShuaifang
FAMILY NAMELiu
SIGNATURELIU S
AFFILIATIONSSouth China Normal University
ORCID0000-0003-1079-8207
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS0
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX0

  • To Talk the Talk: Enhancing Older Adults’ Value Co-Creation Intention Through Dialect Use in Chatbots

    Open AccessHan Chen, Han Y H Chen et al.ARTICLESAGE Open2026

    As chatbots gradually replace human employees on the front lines, how to optimize their services to promote value co-creation between the older adults and robots has become a key topic to tap the potential of the elderly market. Grounded in social presence theory, this research explores how chatbot language form affects older adults’ value co-creation intention. Through three experiments, the results revealed that the use of dialect increases cog…

  • Should chatbots use dialects? Exploring the influence mechanism of chatbot language form on value co-creation intention

    Jun Li, Shuaifang Liu et al.ARTICLECurrent Issues in Tourism2026

    Incorporating dialects into chatbot interactions is crucial for building stronger connections with users and promoting value co-creation, especially in contexts where personalisation is prioritised. This study draws on social cognitive theory, social presence theory, and social identity theory to investigate how the language form used by chatbots affects individuals’ value co-creation intention. Across four distinct experiments, we find that dial…

  • Tainted by technology? The effect of AI-generated image labels on consumers’ food purchase intentions

    Han Chen, Han Y H Chen et al.ARTICLEBritish Food Journal2026

    Purpose The purpose of this study is to examine how AI-generated image labels influence consumers’ purchase intention of cuisine, by revealing the psychological mechanisms via perceived effort, perceived image authenticity and perceived taste, and further examining the moderating effect of price premiums in food marketing. Design/methodology/approach This study uses three scenario-based experiments. Experiment 1 studies AI-generated label versus …

  • Teasing tourists? A humorous intervention strategy to manage deviant behavior and negative reactions

    Shizhao Zhao, Shuaifang Liu et al.ARTICLEJournal of Sustainable Tourism2025

    Deviant tourist behavior adversely affects the social, economic, and ecological dimensions of destinations, but direct intervention may cause tourists’ disgust and resistance. Based on conservation of resources theory, this paper investigates the effectiveness and mechanism of teasing as an intervention strategy in tourism contexts through four experiments. The results indicate that using teasing can greatly reduce tourists’ desire to avoid and r…

  • Drained Tourists: Goal Conflict Undermines Well-Being via Ego Depletion and Self-Regulation Failure

    Jun Zhao, Jianzhen Zhao et al.ARTICLELeisure Sciences2025References: 86

  • Figuring the Chinese film festivalscape: The Pingyao International Film Festival’s cultural and political interplay

    Open AccessQi Wang, Azalanshah Md Syed et al.ARTICLECogent Arts and Humanities2024

    Opened in 2017, the Pingyao International Film Festival has quickly become a signature event in the Chinese film landscape. Co-founded by renowned Chinese director Jia Zhangke and prominent film festival expert Marco Müller, PYIFF distinguishes itself through its unique coordination between private power and government institutions. This study explores the distinct characteristics of PYIFF compared to other Chinese film festivals, focusing on its…