Should chatbots use dialects? Exploring the influence mechanism of chatbot language form on value co-creation intention
Bibliographic Data
| ID | 21699883 |
|---|---|
| Authors | Jun Li (0000-0001-5824-6626, South China Normal University, Higher Education Mega Center), Shuaifang Liu (0000-0003-1079-8207, South China Normal University, Higher Education Mega Center), Yiyan Wang (0000-0002-0481-412X, South China Normal University, Higher Education Mega Center), Qinglin Wang (0000-0002-9202-5656, Reach Construction Consulting LTD), Jose Weng Chou Wong (0000-0002-3557-1829, Macau University of Science and Technology, corresponding author) |
| Year | 2026 |
| Volume | 29 |
| Issue | 3 |
| Pages | 615-632 |
| Publication date | 2026-02-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Current Issues in Tourism (JOURNAL) |
| Journal identifiers | ISSN: 1368-3500 • E-ISSN: 1747-7603 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13683500.2024.2431520 |
| OpenAlex | W4404644874 |
| Language | EN |
| Citations received | 3 |
| References cited | 77 |
Incorporating dialects into chatbot interactions is crucial for building stronger connections with users and promoting value co-creation, especially in contexts where personalisation is prioritised. This study draws on social cognitive theory, social presence theory, and social identity theory to investigate how the language form used by chatbots affects individuals’ value co-creation intention. Across four distinct experiments, we find that dialects, as opposed to standard language, considerably enhance users’ value co-creation intention. This impact is driven by heightened perceived warmth, perceived competence, and social presence. Furthermore, the study emphasises the differing effects based on group membership, showing that dialect usage positively influences perceived warmth, competence, social presence, and value co-creation intention, but only within in-group contexts. These results point out the power of dialects as cultural markers in human-AI interactions, offering valuable insights for designing more engaging and culturally resonant chatbots
Chatbot · Co-Creation · Knowledge management · Personalization · Social group · Social identity theory · World Wide Web · AI in Service Interactions · Computer Science · Digital Marketing and Social Media · Psychology · Service and Product Innovation · Social Psychology
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| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |