Shih-Shuo Yeh
Biographic Data
| ID | 6187570 |
|---|---|
| NAME | Shih-Shuo Yeh |
| GIVEN NAMES | Shih-Shuo |
| FAMILY NAME | Yeh |
| SIGNATURE | YEH S |
| AFFILIATIONS | National Cheng Kung University |
| ORCID | 0000-0002-4267-8851 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 23 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Before Imperfections Escalate: How Inoculation Warnings by Service Robots Shape Customer Responses to Minor Service Imperfections
The effects of utilitarian benefit and privacy concern on users' emotional states of using mobile location-based advertisement
Mobile location-based advertising (MLBA) integrates geographic information to deliver targeted advertisements, creating novel digital marketing stimuli. Despite its prevalence, limited research has explored how MLBA shapes consumer responses. Drawing on the cognition–affect-behaviour (CAB) model, this study examines the cognitive and emotional mechanisms driving MLBA effectiveness. Specifically, utilitarian benefits (media richness, informativene…
When emotion overpowers reflection: Framing effects, emotional intensity, and the deep-immersion paradox in red tourism narratives
This study examines the influence of emotional framing in red tourism narratives on visitors’ perceived authenticity and acceptance of ideological messages, based on a case study of the Huanghuagang 72 Martyrs Cemetery in Guangzhou, China. Employing an experimental design with three emotion-based narrative framings, data were analyzed through partial least squares structural equation modelling (PLS-SEM). Emotion was modelled as a formative constr…
Nighttime recreational activity as daily recovery: Implications for good sleep and life satisfaction
This study investigates how nighttime recreational activity influences participants’ recovery, sleep quality, and life satisfaction through restorative experiences. Grounded in Attention Restoration Theory (ART) and the Recovery Experience Framework, the research examines the mechanisms linking restorative experience to well-being outcomes. Data were collected via a structured questionnaire from nighttime recreational activity participants, measu…
Measuring the sustainability management performance of international tourist hotels: Development and application of a balanced scorecard
Using Taiwan as a case study, this research develops a Sustainability Balanced Scorecard (SBSC) for international tourist hotels by integrating sustainability principles into the traditional Balanced Scorecard framework. In Taiwan, international tourist hotels are officially designated large-scale hotels serving both domestic and international guests, making them a suitable context for sustainability assessment. First, 32 evaluation indicators ac…
When theme tells the story of sport tourism in Taiwan: Emotional mediation and fandom differences in baseball-themed concession experiences
This study examines how themed storytelling in a concession stand context shapes emotional and experiential responses, with a focus on the mediating roles of emotion and memorable experience. Grounded in experiential marketing and emotion-memory frameworks, an experimental design compared a Kano baseball-themed concession scenario with a conventional stand. Data from 433 valid responses were analysed using PLS-SEM and multi-group analysis to test…
The impact of destination image, perceived value, and psychological well-being on domestic tourists’ behavioural intentions
This research investigates the impact of destination image, perceived value, and psychological well-being on domestic tourists’ behavioural intentions, integrating direct, mediated, and serially mediated effects into a unified framework. The study employed the Stimulus-Organism-Response (S-O-R) theory and adopted a quantitative research design using statistical methods for data analysis. Da Nang, a coastal tourism city in central Vietnam, served …
Cooperativeness or Competitiveness? Exploring the Moderating Role of Organizational Culture in International Tourist Hotels
This study aims to investigate how regulatory foci influence the cooperative and competitive behaviors of employees in international tourist hotels, and to explore how organizational culture, specifically community culture and competitive culture, moderates this relationship. The sample for this study consists of volunteers who work in international tourist hotels, and purposive sampling was employed. The study collected 312 individual surveys ou…
Nexus of Campers’ Experiences: Family Support and Product Involvement Influence Place Dependence, Mediated by Serious Leisure and Co-Production
Exploring the influence of past memories on homeland visiting: Enhancing destination brand equity and extension through Myanmar immigrants’ place attachment
This research examines the impact of immigrants’ past memories on destination brand equity and destination brand extension for homeland visiting. Based on the perspective of Myanmar immigrants, this study aims to explore whether travel motivation moderates the influence of past memories on place attachment. Additionally, it investigates whether place attachment positively affects destination brand equity and destination brand extension. The quest…
Tourism recovery strategy against Covid-19 pandemic
Travel is requisite for tourism activity, therefore, any factor that hinders traveling may have a profound impact on the tourism industry. This includes pandemics such as COVID-19. Therefore, it is important to have well thought out tourism crisis and disaster management (TCDM) to mitigate the impact and help with post-crisis recovery. This study uses a qualitative research method to examine the TCDM during the current crisis. Interviews were con…
Assessing the impact of work environment factors on employee creative performance of fine-dining restaurants
Nostalgia as travel motivation and its impact on tourists' loyalty
Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations
Tourism recovery strategy against Covid-19 pandemic
Travel is requisite for tourism activity, therefore, any factor that hinders traveling may have a profound impact on the tourism industry. This includes pandemics such as COVID-19. Therefore, it is important to have well thought out tourism crisis and disaster management (TCDM) to mitigate the impact and help with post-crisis recovery. This study uses a qualitative research method to examine the TCDM during the current crisis. Interviews were con…
Assessing the impact of work environment factors on employee creative performance of fine-dining restaurants
Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations
Nostalgia as travel motivation and its impact on tourists' loyalty
Assessing the impact of work environment factors on employee creative performance of fine-dining restaurants
Tourism recovery strategy against Covid-19 pandemic
Travel is requisite for tourism activity, therefore, any factor that hinders traveling may have a profound impact on the tourism industry. This includes pandemics such as COVID-19. Therefore, it is important to have well thought out tourism crisis and disaster management (TCDM) to mitigate the impact and help with post-crisis recovery. This study uses a qualitative research method to examine the TCDM during the current crisis. Interviews were con…
Exploring the influence of past memories on homeland visiting: Enhancing destination brand equity and extension through Myanmar immigrants’ place attachment
This research examines the impact of immigrants’ past memories on destination brand equity and destination brand extension for homeland visiting. Based on the perspective of Myanmar immigrants, this study aims to explore whether travel motivation moderates the influence of past memories on place attachment. Additionally, it investigates whether place attachment positively affects destination brand equity and destination brand extension. The quest…
The impact of destination image, perceived value, and psychological well-being on domestic tourists’ behavioural intentions
This research investigates the impact of destination image, perceived value, and psychological well-being on domestic tourists’ behavioural intentions, integrating direct, mediated, and serially mediated effects into a unified framework. The study employed the Stimulus-Organism-Response (S-O-R) theory and adopted a quantitative research design using statistical methods for data analysis. Da Nang, a coastal tourism city in central Vietnam, served …
Cooperativeness or Competitiveness? Exploring the Moderating Role of Organizational Culture in International Tourist Hotels
This study aims to investigate how regulatory foci influence the cooperative and competitive behaviors of employees in international tourist hotels, and to explore how organizational culture, specifically community culture and competitive culture, moderates this relationship. The sample for this study consists of volunteers who work in international tourist hotels, and purposive sampling was employed. The study collected 312 individual surveys ou…
Nexus of Campers’ Experiences: Family Support and Product Involvement Influence Place Dependence, Mediated by Serious Leisure and Co-Production
Before Imperfections Escalate: How Inoculation Warnings by Service Robots Shape Customer Responses to Minor Service Imperfections
The effects of utilitarian benefit and privacy concern on users' emotional states of using mobile location-based advertisement
Mobile location-based advertising (MLBA) integrates geographic information to deliver targeted advertisements, creating novel digital marketing stimuli. Despite its prevalence, limited research has explored how MLBA shapes consumer responses. Drawing on the cognition–affect-behaviour (CAB) model, this study examines the cognitive and emotional mechanisms driving MLBA effectiveness. Specifically, utilitarian benefits (media richness, informativene…
When emotion overpowers reflection: Framing effects, emotional intensity, and the deep-immersion paradox in red tourism narratives
This study examines the influence of emotional framing in red tourism narratives on visitors’ perceived authenticity and acceptance of ideological messages, based on a case study of the Huanghuagang 72 Martyrs Cemetery in Guangzhou, China. Employing an experimental design with three emotion-based narrative framings, data were analyzed through partial least squares structural equation modelling (PLS-SEM). Emotion was modelled as a formative constr…
Nighttime recreational activity as daily recovery: Implications for good sleep and life satisfaction
This study investigates how nighttime recreational activity influences participants’ recovery, sleep quality, and life satisfaction through restorative experiences. Grounded in Attention Restoration Theory (ART) and the Recovery Experience Framework, the research examines the mechanisms linking restorative experience to well-being outcomes. Data were collected via a structured questionnaire from nighttime recreational activity participants, measu…
Measuring the sustainability management performance of international tourist hotels: Development and application of a balanced scorecard
Using Taiwan as a case study, this research develops a Sustainability Balanced Scorecard (SBSC) for international tourist hotels by integrating sustainability principles into the traditional Balanced Scorecard framework. In Taiwan, international tourist hotels are officially designated large-scale hotels serving both domestic and international guests, making them a suitable context for sustainability assessment. First, 32 evaluation indicators ac…
When theme tells the story of sport tourism in Taiwan: Emotional mediation and fandom differences in baseball-themed concession experiences
This study examines how themed storytelling in a concession stand context shapes emotional and experiential responses, with a focus on the mediating roles of emotion and memorable experience. Grounded in experiential marketing and emotion-memory frameworks, an experimental design compared a Kano baseball-themed concession scenario with a conventional stand. Data from 433 valid responses were analysed using PLS-SEM and multi-group analysis to test…
Tourism (8 works) · Business (6 works) · Diverse Aspects of Tourism Research (6 works) · Political science (5 works) · Psychology (5 works) · Social Psychology (5 works) · Marketing (4 works) · Customer Service Quality and Loyalty (3 works) · Digital Marketing and Social Media (3 works) · Advertising (2 works)