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Kristen A Morrison

Biographic Data

ID6187599
NAMEKristen A Morrison
GIVEN NAMESKristen A
FAMILY NAMEMorrison
SIGNATUREMORRISON K A
AFFILIATIONSUniversity of Waterloo
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS1
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Interrogating alignment of the 2026 Fifa World Cup event objectives across the Canadian soccer system

    Open Access•Georgia Teare, Kevin A Morrison et al.•ARTICLE•Frontiers in Sports and Active…•2026•References: 5

    Both top-down and bottom-up organizations often have event-related objectives associated with hosting major sport events. The extent to which the objectives of these organizations align within the host region can play a role in objective achievement (e.g., through efficient resource mobilization). This study examines the types and alignment of objectives of sport system stakeholders in each of the Canadian host locations of the 2026 FIFA World Cu…

  • The Influence of Corporate Social Responsibility and Team Identification on Spectator Behavior in Major Junior Hockey

    Kevin A Morrison, Kristen A Morrison et al.•ARTICLE•Leisure Sciences•2020•Cited by: 1•References: 67

    Sport spectatorship is a predominant leisure activity for many individuals who invest considerable time, discretionary income, and emotional energy in their teams. As a result, spectators are becoming more discerning about different aspects of their fan experience and extending their awareness and evaluation of a team's efforts beyond the main sport spectacle. This study builds on previous research on corporate social responsibility (CSR) in spor…

  • The Influence of Corporate Social Responsibility and Team Identification on Spectator Behavior in Major Junior Hockey

    Kevin A Morrison, Kristen A Morrison et al.•ARTICLE•Leisure Sciences•2020•Cited by: 1•References: 67

    Sport spectatorship is a predominant leisure activity for many individuals who invest considerable time, discretionary income, and emotional energy in their teams. As a result, spectators are becoming more discerning about different aspects of their fan experience and extending their awareness and evaluation of a team's efforts beyond the main sport spectacle. This study builds on previous research on corporate social responsibility (CSR) in spor…

  • The Influence of Corporate Social Responsibility and Team Identification on Spectator Behavior in Major Junior Hockey

    Kevin A Morrison, Kristen A Morrison et al.•ARTICLE•Leisure Sciences•2020•Cited by: 1•References: 67

    Sport spectatorship is a predominant leisure activity for many individuals who invest considerable time, discretionary income, and emotional energy in their teams. As a result, spectators are becoming more discerning about different aspects of their fan experience and extending their awareness and evaluation of a team's efforts beyond the main sport spectacle. This study builds on previous research on corporate social responsibility (CSR) in spor…

  • Interrogating alignment of the 2026 Fifa World Cup event objectives across the Canadian soccer system

    Open Access•Georgia Teare, Kevin A Morrison et al.•ARTICLE•Frontiers in Sports and Active…•2026•References: 5

    Both top-down and bottom-up organizations often have event-related objectives associated with hosting major sport events. The extent to which the objectives of these organizations align within the host region can play a role in objective achievement (e.g., through efficient resource mobilization). This study examines the types and alignment of objectives of sport system stakeholders in each of the Canadian host locations of the 2026 FIFA World Cu…

Sport and Mega-Event Impacts (2 works) · Advertising (1 works) · Business (1 works) · Corporate social responsibility (1 works) · Event (particle physics (1 works) · Football (1 works) · Host (biology (1 works) · Human resources (1 works) · Identification (biology (1 works) · Leverage (statistics (1 works)

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