The Influence of Corporate Social Responsibility and Team Identification on Spectator Behavior in Major Junior Hockey
Bibliographic Data
| ID | 11216635 |
|---|---|
| Authors | Kevin A Morrison (0000-0002-0666-636X, University of Waterloo, corresponding author), Kristen A Morrison (University of Waterloo), Katie Misener (0000-0002-6132-2092, University of Waterloo), Katie E Misener (University of Waterloo), Steven E Mock (0000-0002-3370-9919, University of Waterloo) |
| Year | 2020 |
| Volume | 42 |
| Issue | 2 |
| Pages | 133-151 |
| Publication date | 2020-03-03 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Leisure Sciences (JOURNAL) |
| Journal identifiers | ISSN: 0149-0400 • E-ISSN: 1521-0588 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/01490400.2017.1408511 |
| OpenAlex | W2783372898 |
| Language | EN |
| Citations received | 7 |
| References cited | 71 |
Sport spectatorship is a predominant leisure activity for many individuals who invest considerable time, discretionary income, and emotional energy in their teams. As a result, spectators are becoming more discerning about different aspects of their fan experience and extending their awareness and evaluation of a team's efforts beyond the main sport spectacle. This study builds on previous research on corporate social responsibility (CSR) in sport, which has found that spectators express their opinion of an organization's ethics and practices, such as their CSR programs, through their actions and spending. In order to understand the mechanism behind this, the current study examines the role of team identification as a potential mediator between spectators' perceptions of a Major Junior Hockey team's CSR initiatives and their patronage behaviors. The results show that team identification acts as a partial mediator between awareness and affective evaluation, and different types of patronage behavior
Advertising · Business · Corporate social responsibility · Identification (biology · Order (exchange · Perception · Political science · Public relations · Spectator sport · Media Studies and Communication · Psychology · Social Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society
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| Unique citing works | 7 |
|---|---|
| Citations per year | 1,17 |
| Citation span | 2020 - 2025 (6) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 7 |