Reaping relational rewards from corporate social responsibility
The role of competitive positioning
Bibliographic Data
| ID | 23326161 |
|---|---|
| Authors | Shuili Du (0000-0003-3936-4664, Simmons University), C B Bhattacharya, Cb Bhattacharya (Boston University), Sankar Sen (0000-0002-1755-3985, Baruch College, corresponding author) |
| Year | 2007 |
| Volume | 24 |
| Issue | 3 |
| Pages | 224-241 |
| Publication date | 2007-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Research in Marketing (JOURNAL) |
| Journal identifiers | ISSN: 0167-8116 • E-ISSN: 1873-8001 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.ijresmar.2007.01.001 |
| OpenAlex | W2106205048 |
| Language | EN |
| Citations received | 80 |
| References cited | 40 |
Advertising · Brand Loyalty · Business · Competitive advantage · Core (optical fiber) · Corporate social responsibility · Loyalty · Loyalty business model · Political science · Public relations · Consumer Behavior in Brand Consumption and Identification · Corporate Social Responsibility Reporting · Environmental Sustainability in Business · Marketing
Business Support for Refugee Integration in Europe
El consumo socialmente responsable
Striving for Legitimacy Through Corporate Social Responsibility
Does product market competition foster corporate social responsibility? Evidence from trade liberalization
The Braggart's Dilemma
Consumer response to corporate irresponsible behavior
Gray Shades of Green
When consumers doubt, Watch out! The role of CSR skepticism
How can corporate social responsibility activities create value for stakeholders? A systematic review
Effects of greenwashing on financial performance
Green Claims and Message Frames
Corporate Hypocrisy
Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR
The Impact of Corporate Sustainability on Organizational Processes and Performance
Maximizing Business Returns to Corporate Social Responsibility (CSR)
Toms and the Citizen-Consumer
The Impact of Environmental and Social Responsibility on Customer Loyalty
Impact of Chinese corporate social responsibility on purchase intention
Effects of Corporate Support of a Charity on Public Perceptions of the Charity
Default Effect in ESG Investment
Designing Eco‐Friendly Message Sidedness for Consumer Happiness
Corporate social responsibility communication strategies of hotel companies
Sustainable banking and trust in the global South
The Effect of Number of Follower Cues and Organization Type on Perceived Social Norm Responses to CSR Campaigns on Social Media
Brands as Social Justice Educators
Travel influencers and their social identity
How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit
Information specificity, social topic awareness and message authenticity in CSR communication
The role of tour‐operators as intermediaries of tourists' preferences for corporate social responsibility
One Size Fits All? How CSR Communication Influences Donation and Revisit Intention Differently in Local Independent and Chain Restaurants
Feeling Connected to the Cause
Developing responsible consumption behaviours through social media platforms
What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda
Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives
The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM
Investor’s Explicit and Implicit Attributions for CSR Motives
When is Sustainability a Liability, and When Is It an Asset? Quality Inferences for Core and Peripheral Attributes
The Impact of Perceived Greenwashing on Customer Satisfaction and the Contingent Role of Capability Reputation
Explaining Viral CSR Message Propagation in Social Media
Customer Inferences about Racial Composition in Ads
Speaking Up on Black Lives Matter
Environmental, social, and governance ( ESG ) and idiosyncratic volatility
Socially responsible consumption in Russia
A Meta‐Analysis of Employees' Corporate Social Responsibility Attributions
Don’t put all your green eggs in one basket
A meta‐analysis exploring the relationship between perceived brand ethicality and consumer response
Blame and culpability in explaining changes in perceptions of corporate social responsibility and credibility
Platforms for helping
Nice Guys Finish Last and Guys in Last Are Nice
Does Oil and Goodwill Mix
The hollow core
The Effect of CSR Practices on Employee Affective Commitment in the Airline Industry
Service Encounter Communication, Altruistic Value, and Customer Satisfaction
What Drives Advocacy Intentions? A Case Study of Mainland Chinese Tourists to Taiwan
Championing Women’s Empowerment as a Catalyst for Purchase Intentions
Strategic CSR Communication
Strategic Nonprofit Communication
Influence of eco‐product innovation and firm reputation on corporate social responsibility and competitive advantage
Water policy and mining
Assessing ethical consumer behavior for sustainable development
Beyond economic benefits
Sexism and the Effectiveness of Femvertising in China
Analyzing Responsible Corporate Identity in the Hospitality Sector
Being Good When Not Doing Well
How Negative Becomes Less Negative
Airline Travelers' Causal Attribution of Service Failure and Its Impact on Trust and Loyalty Formation
The impact of acculturation and country-of-origin image on emigrants’ purchase intention
La responsabilidad social empresarial en la imagen de marca afectiva y reputación
Hybrid Bottom Line
An Anatomy of Social Practices
A great start? Sustainability mission statements affect consumer behavior
Was the link between enterprise and consumers neglected on sustainable development issue? Antecedents and consequences of customer relationship management practices
From perceptual corporate sustainability to customer loyalty
How do tourists' attribution of destination social responsibility motives impact trust and intention to visit? The moderating role of destination reputation
Hospitality servicescape effects on customer-employee interactions
Developing State Capacity
The Influence of Corporate Social Responsibility and Team Identification on Spectator Behavior in Major Junior Hockey
The intellectual contours of corporate social responsibility literature
Talking into (non)existence
Doing Poorly by Doing Good
Human inference
Measuring Brand Equity Across Products and Markets
Building Corporate Associations
Whence Consumer Loyalty?
Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organization
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Doing Better at Doing Good
Consumer–Company Identification
The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships
Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis
Corporate Social Performance and Organizational Attractiveness to Prospective Employees.
When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
Common method biases in behavioral research
Self-Reports in Organizational Research
The correspondence bias
Effects of suspicion on attributional thinking and the correspondence bias
The Persuasion Knowledge Model
Consumers' Use of Persuasion Knowledge
| Unique citing works | 80 |
|---|---|
| Citations per year | 4,71 |
| Citation span | 2009 - 2026 (18) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 78 |