Do Fans Care? Assessing the Influence of Corporate Social Responsibility on Consumer Attitudes in the Sport Industry
Bibliographic Data
| ID | 19600168 |
|---|---|
| Authors | Michael C Walker (0000-0002-0812-0352, University of Florida), Matthew Walker (0000-0001-5047-9724, 1University of Florida), Aubrey Kent (0009-0002-8537-4409, 2Temple University) |
| Year | 2009 |
| Volume | 23 |
| Issue | 6 |
| Pages | 743-769 |
| Publication date | 2009-11-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Sport Management (JOURNAL) |
| Journal identifiers | ISSN: 0888-4773 • E-ISSN: 1543-270X |
| Publisher | Human Kinetics (PUBLISHER) |
| DOI | 10.1123/jsm.23.6.743 |
| OpenAlex | W2153915241 |
| Language | EN |
| Citations received | 31 |
| References cited | 96 |
Organizations within the sport industry are facing increasing pressure to both maintain profitability and behave in socially acceptable ways, yet researchers have provided little information on how consumers perceive and react to corporate social responsibility (CSR). This mixed-design study examined the relationship between CSR activities and fans’ assessments of reputation and patronage intentions. In addition, the study sought to determine the role of team identification in the aforementioned relationship. Fans of two NFL teams were sampled ( N = 297), with quantitative results suggesting that CSR is an important predictor of reputation, and that two types of patronage could be significantly impacted as well. The moderating effect of team identification was significant yet influenced the outcomes in different ways. Qualitative findings reinforced the quantitative discussion by providing support for the general conclusions that CSR was viewed favorably by most fans, and is an important aspect of the overall business strategy of a sport organization
Advertising · Business · Corporate social responsibility · Political science · Profitability index · Public relations · Qualitative property · Reputation · Social responsibility · Sociology · Corporate Identity and Reputation · Corporate Social Responsibility Reporting · Psychology · Sports, Gender, and Society · Marketing
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Mixed Methods in Emerging Academic Subdisciplines
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Growing the football game
On the messiness of activism from the inside
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Cognitive and Affective Determinants of Fan Satisfaction with Sporting Event Attendance
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| Unique citing works | 31 |
|---|---|
| Citations per year | 1,94 |
| Citation span | 2010 - 2026 (17) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 28 |