Patrick van Esch
Biographic Data
| ID | 6193385 |
|---|---|
| NAME | Patrick van Esch |
| GIVEN NAMES | Patrick |
| FAMILY NAME | van Esch |
| SIGNATURE | VAN ESCH P |
| AFFILIATIONS | Kennesaw State University |
| ORCID | 0000-0002-0541-9340 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 13 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
Who Cares More About the Environment, Those with an Intrinsic, an Extrinsic, a Quest, or an Atheistic Religious Orientation
There is a consensus among scientists that climate change is an existing, growing, and human-made threat to our planet. The topic is a divisive issue worldwide, including among people of faith. Little research has focused on the relationship between (non)religious belief and climate change. Hence, in Studies 1 and 2, the authors explore the impact of religious/non-religious orientations: intrinsic (religion as an end in itself), extrinsic (religi…
Sexism in the silences at Australian Universities
Unequal distribution of child rearing and domestic responsibilities between parents contributes to gender inequity, a wicked problem in Australia. Inequitable parental leave policies at Australian public Universities place the burden of care squarely on the mother, diminishing or absenting the father. We examine how the gendered nature of the existing policies are constructed in ways that create inequities and discourage their uptake. A post‐stru…
Tourists and AI
Covid-19 Charity Advertising
We investigate the interactive effect of donors' self-construal and frame of a persuasive message (emphasizing statistical or identifiable victims affected by COVID-19) on donation intent. Three studies featuring 1,104 participants document a positive effect of the identifiable victim (vs. statistical victims) frame on donation intent, but only for interdependent respondents and not for independent ones (study 1). This conditional positive effect…
Stimulating or Intimidating
Artificial intelligence (AI) has penetrated the marketing landscape and is having a profound impact on businesses’ communication strategies. With AI coming under the spotlight, we know surprisingly little about its impact on consumers’ patronage likelihood. This research attempts to address this void by investigating the “just-walk-out” retail technology in cohort with in-store communication. Across three studies, conducted online and in the fiel…
LGBTQ Imagery in Advertising
Gender is many things to many people. It is at once uniting and divisive. Gender in advertising presents a range of opportunities for marketers but is linked inextricably to concepts of masculinity–femininity and sexuality and has the potential to create strong positive or negative responses from different audiences. Using an experimental methodology, this study examines how depictions of gender and sexuality combine to influence consumer attitud…
Religious Cognition in Social Marketing Campaigns
Religious cognition is regarded as a major influencing factor in popular culture, helping shape individual attitudes and decisions regarding food choice, personal associations and social interactions. Social marketing campaigns derive from marketing and social science and are used to influence positive behaviour change through different types of communication methods. A substantial body of literature exists on both religious cognition and social …
Extending Unfair Contract Term Provisions for Standard Form Contracts to Small Businesses
Tourists and AI
Sexism in the silences at Australian Universities
Unequal distribution of child rearing and domestic responsibilities between parents contributes to gender inequity, a wicked problem in Australia. Inequitable parental leave policies at Australian public Universities place the burden of care squarely on the mother, diminishing or absenting the father. We examine how the gendered nature of the existing policies are constructed in ways that create inequities and discourage their uptake. A post‐stru…
Extending Unfair Contract Term Provisions for Standard Form Contracts to Small Businesses
Religious Cognition in Social Marketing Campaigns
Religious cognition is regarded as a major influencing factor in popular culture, helping shape individual attitudes and decisions regarding food choice, personal associations and social interactions. Social marketing campaigns derive from marketing and social science and are used to influence positive behaviour change through different types of communication methods. A substantial body of literature exists on both religious cognition and social …
LGBTQ Imagery in Advertising
Gender is many things to many people. It is at once uniting and divisive. Gender in advertising presents a range of opportunities for marketers but is linked inextricably to concepts of masculinity–femininity and sexuality and has the potential to create strong positive or negative responses from different audiences. Using an experimental methodology, this study examines how depictions of gender and sexuality combine to influence consumer attitud…
Covid-19 Charity Advertising
We investigate the interactive effect of donors' self-construal and frame of a persuasive message (emphasizing statistical or identifiable victims affected by COVID-19) on donation intent. Three studies featuring 1,104 participants document a positive effect of the identifiable victim (vs. statistical victims) frame on donation intent, but only for interdependent respondents and not for independent ones (study 1). This conditional positive effect…
Stimulating or Intimidating
Artificial intelligence (AI) has penetrated the marketing landscape and is having a profound impact on businesses’ communication strategies. With AI coming under the spotlight, we know surprisingly little about its impact on consumers’ patronage likelihood. This research attempts to address this void by investigating the “just-walk-out” retail technology in cohort with in-store communication. Across three studies, conducted online and in the fiel…
Sexism in the silences at Australian Universities
Unequal distribution of child rearing and domestic responsibilities between parents contributes to gender inequity, a wicked problem in Australia. Inequitable parental leave policies at Australian public Universities place the burden of care squarely on the mother, diminishing or absenting the father. We examine how the gendered nature of the existing policies are constructed in ways that create inequities and discourage their uptake. A post‐stru…
Tourists and AI
Who Cares More About the Environment, Those with an Intrinsic, an Extrinsic, a Quest, or an Atheistic Religious Orientation
There is a consensus among scientists that climate change is an existing, growing, and human-made threat to our planet. The topic is a divisive issue worldwide, including among people of faith. Little research has focused on the relationship between (non)religious belief and climate change. Hence, in Studies 1 and 2, the authors explore the impact of religious/non-religious orientations: intrinsic (religion as an end in itself), extrinsic (religi…
Political science (7 works) · Business (6 works) · Law (5 works) · Psychology (5 works) · Social Psychology (5 works) · Advertising (4 works) · Marketing (4 works) · Politics (4 works) · Sociology (4 works) · Law (3 works)