Religious Cognition in Social Marketing Campaigns
Savior or Pariah
Bibliographic Data
| ID | 12968127 |
|---|---|
| Authors | Patrick van Esch (0000-0002-0541-9340, Moravian University, corresponding author), James Teufel (Moravian University), Ally Geisler (Moravian University), Skye van Esch (Bethlehem Area School District) |
| Year | 2016 |
| Volume | 9 |
| Issue | 1 |
| Pages | 74-74 |
| Publication date | 2016-12-26 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Review of European Studies (JOURNAL) |
| Journal identifiers | ISSN: 1918-7173 • E-ISSN: 1918-7181 |
| Publisher | Canadian Center of Science and Education (PUBLISHER) |
| DOI | 10.5539/res.v9n1p74 |
| OpenAlex | W2566520712 |
| Language | EN |
| Citations received | 1 |
| References cited | 15 |
Religious cognition is regarded as a major influencing factor in popular culture, helping shape individual attitudes and decisions regarding food choice, personal associations and social interactions. Social marketing campaigns derive from marketing and social science and are used to influence positive behaviour change through different types of communication methods. A substantial body of literature exists on both religious cognition and social marketing campaigns, yet the literature on where the two phenomena intersect is limited. Religious cognition is empirically proven as a predictor of positive healthy behavior. However, these elements receive minimal attention from social marketing researchers and practitioners. A review of the existing literature is provided with compelling evidence that religious cognition would positively influence behavior change when more congruent with social marketing campaigns. Knowledge gaps are identified and four propositions recommended for future research
Business · Cognition · Need for cognition · Pariah group · Political science · Politics · Social cognition · Social marketing · Halal products and consumer behavior · Psychology · Religion and Society Interactions · Religion, Spirituality, and Psychology · Social Psychology · Marketing
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| Citations per year | 0.33 |
|---|---|
| Citation span | 2023 - 2023 (1) |
| Highly cited | No |