Alena Kostyk

Biographic Data

ID6194530
NAMEAlena Kostyk
GIVEN NAMESAlena
FAMILY NAMEKostyk
SIGNATUREKOSTYK A
AFFILIATIONSAdam Smith Institute
ORCID0000-0003-2691-0603
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS1
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2016
LATEST PUBLICATION YEAR2024
H-INDEX1

  • Virtual Reality Marketing

    Alena Kostyk, Jie Sheng et al.ARTICLEJournal of Advertising Research2024

    The authors conduct a systematic literature review and propose steps toward conceptual clarity to distinguish between 2D and 3D VR. Next, differences are investigated between 2D and 3D VR in telepresence, sense of realism, and a set of marketing outcomes important for advertisers. The authors employ custom-made VR content developed in collaboration with industry partners and tested via a field study and two lab experiments. It is found that 2D an…

  • Memories of tourism brands in virtual reality

    Open AccessAlena Kostyk, Kirsten Cowan et al.ARTICLEAnnals of Tourism Research2024Cited by: 1References: 76

    In three studies (a lab experiment, a field experiment, and a qualitative study), this research investigates memories formed by tourism brand experiences in virtual reality. Specifically, this work establishes to what extent episodic and semantic memories from virtual reality tourism brand experiences are formed and retained, and what mechanisms underscore this process. Moreover, using a bespoke virtual environment and adopting a longitudinal app…

  • The Reality of Virtuality

    Kirsten Cowan, Seth Ketron et al.BOOKReality of Virtuality2023

    Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marketing strategy? How can your brand use it to leave a lasting impression on users? And how can your brand utilize VR to interact with your target market…

  • True Consumer Autonomy

    Open AccessMichael Richard Hyman, Alena Kostyk et al.ARTICLEJournal of Business Ethics2023

  • Average is Over

    Open AccessAlena Kostyk, Michael Richard HymanARTICLEThe Social Science Journal2016References: 1

    Average is Over: Powering America Beyond the Age of the Great Stagnation." The Social Science Journal, 53(1), pp. 137–138