Natalia Vila
Biographic Data
| ID | 6194650 |
|---|---|
| NAME | Natalia Vila |
| GIVEN NAMES | Natalia |
| FAMILY NAME | Vila |
| SIGNATURE | VILA N |
| AFFILIATIONS | Universitat de València |
| ORCID | 0000-0002-4296-8090 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 16 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Qualitative and quantitative effects of a cause-related viral campaign
Purpose This research focuses on analysing the usefulness of an “online brand cause-related communication campaign” to improve attitudes towards the ad, the promoted social cause and the sponsoring brand. The paper contributes to mixed-methods research as quantitative and qualitative tools have been used to measure the effectiveness of the campaign. Firstly, in a quantitative study, three types of viral behaviours were investigated: (i) ad-sharin…
Adopting sustainable attitudes and behaviors in Spanish universities
Purpose Embracing the United Nations’ Sustainable Development Goals aligns seamlessly with European public universities’ core values and responsibilities. This study aims to evaluate the foundations of sustainable attitudes among members of the university community, their effects and influence on the intention of sustainable behavior and the moderating role of education and age. Design/methodology/approach Structural equation modeling methodology…
A netnographic study to understand the determinants of experiential tourism destinations
Considering the Social Identity Theory in an experiential tourism destination and using a netnoghaphic perspective, this paper (i) analyses the main topics associated with an experiential tourism destination and (ii) studies the relationships among destination determinants (i.e., destination attachment, hedonic emotions, spiritual experiences, and information, satisfaction, and loyalty). Camino de Santiago 518 effective post titles published on T…
Tourists’ perceptions, emotions, and attitudes during a mega sport event
The aim of this study is to explore the perceptions and emotions of the sports-fan tourists experienced during a mega sport event to analyse the influence exerted by a sports event on a sponsoring brand. An empirical study was performed by collecting information from 364 sport-fan tourists during the Formula 1 Grand Prix of Europe. Results show that fans’ emotions, event perceived value, fans’ attitudes and sponsor perceived value are related ter…
Destination engagement on Facebook
The Moderating Role of Performance in the Link From Interactional Justice Climate to Mutual Trust Between Managers and Team Members
The main goal of this study was to examine the interaction between team members’ performance and interactional justice climate in predicting mutual trust between managers and team members. A total of 93 small centers devoted to the attention of people with intellectual disability participated in the study. In each center, the manager ( N = 93) and a group of team members ( N = 746) were surveyed. On average, team members were 36.2 years old ( SD …
Conduce la internacionalización al éxito de una empresa familiar
Este trabajo analiza los efectos de la internacionalización en el éxito de las empresas familiares, entendiendo el éxito como un constructo que engloba tanto los resultados empresariales (indicadores financieros, tales como ventas y beneficios), como indicadores de desempeño (satisfacción de clientes, calidad y reputación percibida, capacitación de los trabajadores, etc.). Para ello, 154 gerentes de empresas textiles españolas de carácter familia…
Adaptation of Marketing Activities to Cultural and Social Context
Adaptation of Marketing Activities to Cultural and Social Context
Destination engagement on Facebook
Conduce la internacionalización al éxito de una empresa familiar
Este trabajo analiza los efectos de la internacionalización en el éxito de las empresas familiares, entendiendo el éxito como un constructo que engloba tanto los resultados empresariales (indicadores financieros, tales como ventas y beneficios), como indicadores de desempeño (satisfacción de clientes, calidad y reputación percibida, capacitación de los trabajadores, etc.). Para ello, 154 gerentes de empresas textiles españolas de carácter familia…
Adaptation of Marketing Activities to Cultural and Social Context
Conduce la internacionalización al éxito de una empresa familiar
Este trabajo analiza los efectos de la internacionalización en el éxito de las empresas familiares, entendiendo el éxito como un constructo que engloba tanto los resultados empresariales (indicadores financieros, tales como ventas y beneficios), como indicadores de desempeño (satisfacción de clientes, calidad y reputación percibida, capacitación de los trabajadores, etc.). Para ello, 154 gerentes de empresas textiles españolas de carácter familia…
The Moderating Role of Performance in the Link From Interactional Justice Climate to Mutual Trust Between Managers and Team Members
The main goal of this study was to examine the interaction between team members’ performance and interactional justice climate in predicting mutual trust between managers and team members. A total of 93 small centers devoted to the attention of people with intellectual disability participated in the study. In each center, the manager ( N = 93) and a group of team members ( N = 746) were surveyed. On average, team members were 36.2 years old ( SD …
Destination engagement on Facebook
Tourists’ perceptions, emotions, and attitudes during a mega sport event
The aim of this study is to explore the perceptions and emotions of the sports-fan tourists experienced during a mega sport event to analyse the influence exerted by a sports event on a sponsoring brand. An empirical study was performed by collecting information from 364 sport-fan tourists during the Formula 1 Grand Prix of Europe. Results show that fans’ emotions, event perceived value, fans’ attitudes and sponsor perceived value are related ter…
A netnographic study to understand the determinants of experiential tourism destinations
Considering the Social Identity Theory in an experiential tourism destination and using a netnoghaphic perspective, this paper (i) analyses the main topics associated with an experiential tourism destination and (ii) studies the relationships among destination determinants (i.e., destination attachment, hedonic emotions, spiritual experiences, and information, satisfaction, and loyalty). Camino de Santiago 518 effective post titles published on T…
Adopting sustainable attitudes and behaviors in Spanish universities
Purpose Embracing the United Nations’ Sustainable Development Goals aligns seamlessly with European public universities’ core values and responsibilities. This study aims to evaluate the foundations of sustainable attitudes among members of the university community, their effects and influence on the intention of sustainable behavior and the moderating role of education and age. Design/methodology/approach Structural equation modeling methodology…
Qualitative and quantitative effects of a cause-related viral campaign
Purpose This research focuses on analysing the usefulness of an “online brand cause-related communication campaign” to improve attitudes towards the ad, the promoted social cause and the sponsoring brand. The paper contributes to mixed-methods research as quantitative and qualitative tools have been used to measure the effectiveness of the campaign. Firstly, in a quantitative study, three types of viral behaviours were investigated: (i) ad-sharin…
Political science (5 works) · Psychology (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Social Psychology (4 works) · Sociology (4 works) · Advertising (3 works) · Business (3 works) · Digital Marketing and Social Media (3 works) · Tourism (3 works) · Applied Psychology (2 works)