A netnographic study to understand the determinants of experiential tourism destinations
Bibliographic Data
| ID | 22235371 |
|---|---|
| Authors | Inés Küster Boluda (0000-0002-8688-9175, Universitat de València, corresponding author), Natalia Vila (0000-0002-4296-8090, Universitat de València) |
| Year | 2024 |
| Volume | 11 |
| Issue | 1 |
| Publication date | 2024-07-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Humanities and Social Sciences Communications (JOURNAL) |
| Journal identifiers | ISSN: 2662-9992 • E-ISSN: 2662-9992 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1057/s41599-024-03156-5 |
| OpenAlex | W4400179147 |
| Language | EN |
| References cited | 62 |
Considering the Social Identity Theory in an experiential tourism destination and using a netnoghaphic perspective, this paper (i) analyses the main topics associated with an experiential tourism destination and (ii) studies the relationships among destination determinants (i.e., destination attachment, hedonic emotions, spiritual experiences, and information, satisfaction, and loyalty). Camino de Santiago 518 effective post titles published on TripAdvisor were scrapped and analysed using a netnographic and correspondence analyses. Results show that there are three main topics associated with an experiential destination: (1) experiences and emotions, (2) information about Camino de Santiago, and (3) destination-brand recommendations. There is a main cluster where destination loyalty, destination identity, hedonic emotions, and negative experiences/aspects are close to the 5-score. A second cluster focused on information comments is not associated with other variables or scores. This article adds value to previous work because (1) it adopts a netnographic point of view, (2) it uses social media and user-generated content in the tourism industry, and (3) it provides strategies for experiential marketing in the tourism industry
Advertising · Business · Destinations · Experiential learning · Geography · Loyalty · Netnography · Political science · Social media · Sociology · Tourism · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Social Psychology · Marketing
Correspondence Analysis in Practice
Negative emotions in tourism
The role of place attachment in tourism research
Building Member Attachment in Online Communities
Netnographic Analysis
Development of a Scale to Measure Memorable Tourism Experiences
Social Media Use and Impact during the Holiday Travel Planning Process
Social Identity Theory
Measuring Experience Economy Concepts
Tourism analytics with massive user-generated content
Big data in tourism research
Mining meaning from online ratings and reviews
Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth
Linking the dots among destination images, place attachment, and revisit intentions
A cross-cultural anatomy of destination image
Keep it real
Exploring the dialectics of route-based tourism
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty
Understanding the influence of user-generated content on tourist loyalty behavior in a cultural World Heritage Site
Designing tourism experiences for inner transformation
The experience of emotion
Netnography evolved
Progress on a cognitive-motivational-relational theory of emotion
Netnography
Xacobeo
Rural tourism
| Highly cited | No |
|---|