Netnography

Bibliographic Data

ID7079421
AuthorsRobert V Kozinets (0000-0003-1724-8259, University of Southern California, corresponding author)
Year2016
Pages1-2
Publication date2016-08-01
Open AccessYes
TypeOTHER
VenueThe Blackwell Encyclopedia of Sociology (JOURNAL)
PublisherWiley (PUBLISHER • GB)
DOI10.1002/9781405165518.wbeos0782
OpenAlexW4256273258
ISBN9781405165518
LanguageEN
Citations received20
References cited5

Netnography is a specific approach to conducting ethnographic research that uses the archival and communications functions of contemporary Internet‐based technologies such as mobile phones, tablets, and laptop computers. Netnography seeks to reveal the essence of human beings in an increasingly technological age. Netnography begins with ethnography's participant‐observational, humanistic, and often socially critical stance and selectively adds specifically adapted practices that include the use of search engines, data analytics, representational methods, digital delivery, and specific ethical procedures. Netnographic procedures eschew traditional assumptions about the nature and solidity of communities and culture, situating the research in notions of networked social interaction. Netnography, whose representational aims bridge digital humanities, data sciences, and cultural research approaches, is currently being adopted across the social sciences

Cyberculture · Digital culture · Epistemology · Ethnography · Laptop · Media studies · Netnography · Participant observation · Social media · Social science · Sociology · The Internet · World Wide Web · Anthropology · Computer Science · Focus Groups and Qualitative Methods · Innovative Human-Technology Interaction · Social Media and Politics

Tools

Open DOISci-HubLibgen