Jeongbeom Hahm
Biographic Data
| ID | 6197771 |
|---|---|
| NAME | Jeongbeom Hahm |
| GIVEN NAMES | Jeongbeom |
| FAMILY NAME | Hahm |
| SIGNATURE | HAHM J |
| AFFILIATIONS | University of Malaya |
| ORCID | 0000-0003-1878-5304 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
What motivates residents’ approval of hosting another winter mega-sporting events
This research aimed to examine the relationships between perceived social impacts and residents’ attitudes towards hosting another winter mega-sporting event depending on the level of event-related behaviours. An online survey was conducted with residents of Sapporo a week after the closing ceremony of the 2017 Sapporo Asian Winter Games. A total of 639 samples were included in a three-step hierarchical multiple regression analysis. The results s…
Japanese National Basketball Association Fans and Social Media Acceptance
This study explores the factors influencing satellite sport fans’ social media engagement, focusing on Japanese National Basketball Association (NBA) fans. Using the technology acceptance model and Brand Respect Scale, we analyzed the effects of perceived usefulness, perceived enjoyment, and perceived trustworthiness on social media stickiness and investigated the mediating roles of brand trust, brand performance, brand acceptance, and brand repu…
The show must go on
The show must go on
Japanese National Basketball Association Fans and Social Media Acceptance
This study explores the factors influencing satellite sport fans’ social media engagement, focusing on Japanese National Basketball Association (NBA) fans. Using the technology acceptance model and Brand Respect Scale, we analyzed the effects of perceived usefulness, perceived enjoyment, and perceived trustworthiness on social media stickiness and investigated the mediating roles of brand trust, brand performance, brand acceptance, and brand repu…
What motivates residents’ approval of hosting another winter mega-sporting events
This research aimed to examine the relationships between perceived social impacts and residents’ attitudes towards hosting another winter mega-sporting event depending on the level of event-related behaviours. An online survey was conducted with residents of Sapporo a week after the closing ceremony of the 2017 Sapporo Asian Winter Games. A total of 639 samples were included in a three-step hierarchical multiple regression analysis. The results s…
Advertising (2 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Psychology (2 works) · Sports, Gender, and Society (2 works) · Applied Psychology (1 work) · Applied Psychology (1 work) · Association (psychology (1 work) · Basketball (1 work) · Computer Science (1 work)