Naval Bajpai
Biographic Data
| ID | 6197967 |
|---|---|
| NAME | Naval Bajpai |
| GIVEN NAMES | Naval |
| FAMILY NAME | Bajpai |
| SIGNATURE | BAJPAI N |
| AFFILIATIONS | Atal Bihari Vajpayee Indian Institute of Information Technology and Management |
| VERIFIED | No |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Understanding the influence of meaningfulness on memorable tourism experience (MTE) to invoke revisit intention in tourists with moderating effect of the perceived risk of Covid-19
This study aims to explore meaningfulness and examine its impact on memorable tourism experience (MTE) and the subsequent effect on the revisit intention. The study also investigates the moderating effect of the perceived risk of COVID-19 on the relationship between MTE and revisit intention. The data were collected from tourists travelling to central India destinations through a survey. Partial least squares structural equation modeling (PLS-SEM…
The measurement model of novelty, memorable tourism experience and revisit intention in tourists
Novelty is an essential component that makes tourism experiences memorable and invokes revisit intention in tourists. This study aims to evaluate the measurement model of novelty and assess the relationships between novelty, memorable tourism experience (MTE) in tourists and their intention to revisit. A questionnaire was distributed to 1134 tourists visiting destinations in central India, and responses were analysed. Based on this study, a pract…
Examining Psychological Moderators on Factors Affecting Consumers’ Impulse Buying in Organised Retail Stores
This research study focuses on examining the role of in-store elements for impelling consumers’ impulse buying in organised retail stores with the presence of consumers’ psychological moderators. The conceptual framework is developed by exploring the theoretical foundations for impulse buying behaviour. For testing the proposed hypotheses, confirmatory factor analysis–structural equation modelling is utilised. This study explains that each predic…
Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector
Purpose Many studies conducted on cause-related marketing (CaRM) are concentrated in advanced economies. However, there is very little work reported pertaining to CaRM in emerging economies like India. Hence, the aim of this study is to analyze the effect of CaRM on the customers' purchase intention (PI) in the Indian fast-moving consumer goods (FMCGs) sector, which is the fourth largest sector in the Indian economy. Further, this study tests the…
Getting over the issue of theoretical stagnation
The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands
This article aims to examine the effect of brand anthropomorphism determinants on the chance of increasing customers’ loving behaviour for the hypermarket brand. For this purpose, the five determinants (brand design, product attributes, brand personification, brand self-congruity [BSC] and brand advertisements) of brand anthropomorphism are explored. Further, the proposed framework is validated with the help of confirmatory factor analysis- struc…
An empirical examination of elder abuse through the lens of mens rea
Purpose The purpose of this paper is to examine elder abuse (EA) tendency in the context of social integration and caregiver stress (CGS). Afterward, the attempt has been made to examine the role of mens rea or intention in the incidence of EA. Design/methodology/approach For examining the opinion on EA through the perspective of the elderly and caregiver, a questionnaire was developed using exploratory factor analysis and confirmatory factor ana…
Getting the cues of elder abuse
Purpose In the present era of modernization, the social group members interact with each other with selfish and unselfish intents. However, the unselfish means and ends build a long term relationship among people. On the other hand, selfish ends bud out unethical means such as abuses, violence and fights. The situation becomes tough when the same becomes evident among the family relationship and as a consequence the elderly are being treated unfa…
Mapping gender and marital roles on customer delight by value perception for mobile technology in India
An empirical examination of elder abuse through the lens of mens rea
Purpose The purpose of this paper is to examine elder abuse (EA) tendency in the context of social integration and caregiver stress (CGS). Afterward, the attempt has been made to examine the role of mens rea or intention in the incidence of EA. Design/methodology/approach For examining the opinion on EA through the perspective of the elderly and caregiver, a questionnaire was developed using exploratory factor analysis and confirmatory factor ana…
An empirical examination of elder abuse through the lens of mens rea
Purpose The purpose of this paper is to examine elder abuse (EA) tendency in the context of social integration and caregiver stress (CGS). Afterward, the attempt has been made to examine the role of mens rea or intention in the incidence of EA. Design/methodology/approach For examining the opinion on EA through the perspective of the elderly and caregiver, a questionnaire was developed using exploratory factor analysis and confirmatory factor ana…
Getting the cues of elder abuse
Purpose In the present era of modernization, the social group members interact with each other with selfish and unselfish intents. However, the unselfish means and ends build a long term relationship among people. On the other hand, selfish ends bud out unethical means such as abuses, violence and fights. The situation becomes tough when the same becomes evident among the family relationship and as a consequence the elderly are being treated unfa…
Mapping gender and marital roles on customer delight by value perception for mobile technology in India
The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands
This article aims to examine the effect of brand anthropomorphism determinants on the chance of increasing customers’ loving behaviour for the hypermarket brand. For this purpose, the five determinants (brand design, product attributes, brand personification, brand self-congruity [BSC] and brand advertisements) of brand anthropomorphism are explored. Further, the proposed framework is validated with the help of confirmatory factor analysis- struc…
Getting over the issue of theoretical stagnation
The measurement model of novelty, memorable tourism experience and revisit intention in tourists
Novelty is an essential component that makes tourism experiences memorable and invokes revisit intention in tourists. This study aims to evaluate the measurement model of novelty and assess the relationships between novelty, memorable tourism experience (MTE) in tourists and their intention to revisit. A questionnaire was distributed to 1134 tourists visiting destinations in central India, and responses were analysed. Based on this study, a pract…
Examining Psychological Moderators on Factors Affecting Consumers’ Impulse Buying in Organised Retail Stores
This research study focuses on examining the role of in-store elements for impelling consumers’ impulse buying in organised retail stores with the presence of consumers’ psychological moderators. The conceptual framework is developed by exploring the theoretical foundations for impulse buying behaviour. For testing the proposed hypotheses, confirmatory factor analysis–structural equation modelling is utilised. This study explains that each predic…
Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector
Purpose Many studies conducted on cause-related marketing (CaRM) are concentrated in advanced economies. However, there is very little work reported pertaining to CaRM in emerging economies like India. Hence, the aim of this study is to analyze the effect of CaRM on the customers' purchase intention (PI) in the Indian fast-moving consumer goods (FMCGs) sector, which is the fourth largest sector in the Indian economy. Further, this study tests the…
Understanding the influence of meaningfulness on memorable tourism experience (MTE) to invoke revisit intention in tourists with moderating effect of the perceived risk of Covid-19
This study aims to explore meaningfulness and examine its impact on memorable tourism experience (MTE) and the subsequent effect on the revisit intention. The study also investigates the moderating effect of the perceived risk of COVID-19 on the relationship between MTE and revisit intention. The data were collected from tourists travelling to central India destinations through a survey. Partial least squares structural equation modeling (PLS-SEM…
Business (7 works) · Marketing (7 works) · Psychology (7 works) · Advertising (6 works) · Confirmatory factor analysis (5 works) · Social Psychology (5 works) · Computer Science (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Customer Service Quality and Loyalty (4 works) · Digital Marketing and Social Media (4 works)