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Mapping gender and marital roles on customer delight by value perception for mobile technology in India

Bibliographic Data

ID11239379
AuthorsPrince Dubey (GLA University, corresponding author), Naval Bajpai (Atal Bihari Vajpayee Indian Institute of Information Technology and Management), Sanjay Guha (0000-0002-1098-8900, Indian Institute of Technology Bhilai), Kushagra Kulshreshtha (0000-0002-3005-8946, GLA University)
Year2020
Volume62
Pages101275
Publication date2020-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTechnology in Society (JOURNAL)
Journal identifiersISSN: 0160-791X • E-ISSN: 1879-3274
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.techsoc.2020.101275
OpenAlexW3026990859
LanguageEN
References cited77

Advertising · Business · Cognitive psychology · Market segmentation · Perception · Psychographic · Salience (neuroscience · Value (mathematics · Value proposition · Viewpoints · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Psychology · Social Psychology · Marketing

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Citation velocityhistorical
Highly citedNo

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