Kushagra Kulshreshtha
Biographic Data
| ID | 6197969 |
|---|---|
| NAME | Kushagra Kulshreshtha |
| GIVEN NAMES | Kushagra |
| FAMILY NAME | Kulshreshtha |
| SIGNATURE | KULSHRESHTHA K |
| AFFILIATIONS | GLA University |
| ORCID | 0000-0002-3005-8946 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Green product purchase decision
Purpose Many studies conducted on green consumer behaviour are related to environmental concerns, the motives behind green consumer behaviour and the impact of demographic characteristics on purchase decisions are not studied yet in the Indian context. Hence, this study aims to analyse the green product purchase decision and factors influencing the decision of Indian consumers along with demographic characteristics. Design/methodology/approach Pr…
From restaurant to cloud kitchen
Getting over the issue of theoretical stagnation
The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands
This article aims to examine the effect of brand anthropomorphism determinants on the chance of increasing customers’ loving behaviour for the hypermarket brand. For this purpose, the five determinants (brand design, product attributes, brand personification, brand self-congruity [BSC] and brand advertisements) of brand anthropomorphism are explored. Further, the proposed framework is validated with the help of confirmatory factor analysis- struc…
Understanding e-leadership
An empirical examination of elder abuse through the lens of mens rea
Purpose The purpose of this paper is to examine elder abuse (EA) tendency in the context of social integration and caregiver stress (CGS). Afterward, the attempt has been made to examine the role of mens rea or intention in the incidence of EA. Design/methodology/approach For examining the opinion on EA through the perspective of the elderly and caregiver, a questionnaire was developed using exploratory factor analysis and confirmatory factor ana…
Getting the cues of elder abuse
Purpose In the present era of modernization, the social group members interact with each other with selfish and unselfish intents. However, the unselfish means and ends build a long term relationship among people. On the other hand, selfish ends bud out unethical means such as abuses, violence and fights. The situation becomes tough when the same becomes evident among the family relationship and as a consequence the elderly are being treated unfa…
Mapping gender and marital roles on customer delight by value perception for mobile technology in India
An empirical examination of elder abuse through the lens of mens rea
Purpose The purpose of this paper is to examine elder abuse (EA) tendency in the context of social integration and caregiver stress (CGS). Afterward, the attempt has been made to examine the role of mens rea or intention in the incidence of EA. Design/methodology/approach For examining the opinion on EA through the perspective of the elderly and caregiver, a questionnaire was developed using exploratory factor analysis and confirmatory factor ana…
An empirical examination of elder abuse through the lens of mens rea
Purpose The purpose of this paper is to examine elder abuse (EA) tendency in the context of social integration and caregiver stress (CGS). Afterward, the attempt has been made to examine the role of mens rea or intention in the incidence of EA. Design/methodology/approach For examining the opinion on EA through the perspective of the elderly and caregiver, a questionnaire was developed using exploratory factor analysis and confirmatory factor ana…
Getting the cues of elder abuse
Purpose In the present era of modernization, the social group members interact with each other with selfish and unselfish intents. However, the unselfish means and ends build a long term relationship among people. On the other hand, selfish ends bud out unethical means such as abuses, violence and fights. The situation becomes tough when the same becomes evident among the family relationship and as a consequence the elderly are being treated unfa…
Mapping gender and marital roles on customer delight by value perception for mobile technology in India
The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands
This article aims to examine the effect of brand anthropomorphism determinants on the chance of increasing customers’ loving behaviour for the hypermarket brand. For this purpose, the five determinants (brand design, product attributes, brand personification, brand self-congruity [BSC] and brand advertisements) of brand anthropomorphism are explored. Further, the proposed framework is validated with the help of confirmatory factor analysis- struc…
Understanding e-leadership
From restaurant to cloud kitchen
Getting over the issue of theoretical stagnation
Green product purchase decision
Purpose Many studies conducted on green consumer behaviour are related to environmental concerns, the motives behind green consumer behaviour and the impact of demographic characteristics on purchase decisions are not studied yet in the Indian context. Hence, this study aims to analyse the green product purchase decision and factors influencing the decision of Indian consumers along with demographic characteristics. Design/methodology/approach Pr…
Business (5 works) · Computer Science (5 works) · Psychology (5 works) · Marketing (4 works) · Social Psychology (4 works) · Sociology (4 works) · Confirmatory factor analysis (3 works) · Consumer Retail Behavior Studies (3 works) · Mathematics (3 works) · Social Psychology (3 works)