Pei-Hsun Wu
Biographic Data
| ID | 6221500 |
|---|---|
| NAME | Pei-Hsun Wu |
| GIVEN NAMES | Pei-Hsun |
| FAMILY NAME | Wu |
| SIGNATURE | WU P |
| AFFILIATIONS | National Taichung University of Science and Technology |
| ORCID | 0000-0003-4440-4659 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 0 |
Goal orientation and variety seeking behavior
Aspiration and Compromise Effect
Consumers' choice is often influenced by numerous reference points, such as the consumers' aspiration for product quality. In this study, the effect of such aspiration in compromise was investigated. Two experiments with 722 participants (309 men and 413 women) indicated that, when the quality of a product was below participants' aspiration level, the compromise effect decreased
Aspiration and Compromise Effect 1
Consumers' choice is often influenced by numerous reference points, such as the consumers' aspiration for product quality. In this study, the effect of such aspiration in compromise was investigated. Two experiments with 722 participants (309 men and 413 women) indicated that, when the quality of a product was below participants' aspiration level, the compromise effect decreased
The Effect of Variety on Consumer Preferences
The study is based on the two conflicting perspectives of the existing literature: whether large variety will weaken or strengthen consumer preferences. This research identifies need for cognition (NFC) as a key factor moderating the effect of variety on consumer preferences and examines the role that recommended alternatives play. Implications are discussed based on the research results
No prominent works on this page.
The Effect of Variety on Consumer Preferences
The study is based on the two conflicting perspectives of the existing literature: whether large variety will weaken or strengthen consumer preferences. This research identifies need for cognition (NFC) as a key factor moderating the effect of variety on consumer preferences and examines the role that recommended alternatives play. Implications are discussed based on the research results
Aspiration and Compromise Effect
Consumers' choice is often influenced by numerous reference points, such as the consumers' aspiration for product quality. In this study, the effect of such aspiration in compromise was investigated. Two experiments with 722 participants (309 men and 413 women) indicated that, when the quality of a product was below participants' aspiration level, the compromise effect decreased
Aspiration and Compromise Effect 1
Consumers' choice is often influenced by numerous reference points, such as the consumers' aspiration for product quality. In this study, the effect of such aspiration in compromise was investigated. Two experiments with 722 participants (309 men and 413 women) indicated that, when the quality of a product was below participants' aspiration level, the compromise effect decreased
Goal orientation and variety seeking behavior
Consumer Behavior in Brand Consumption and Identification (4 works) · Psychology (4 works) · Customer Service Quality and Loyalty (3 works) · Social Psychology (3 works) · Social Psychology (3 works) · Business (2 works) · Compromise (2 works) · Computer Science (2 works) · Marketing (2 works) · Mathematics (2 works)