Danny Tengti Kao
Biographic Data
| ID | 6221501 |
|---|---|
| NAME | Danny Tengti Kao |
| GIVEN NAMES | Danny Tengti |
| FAMILY NAME | Kao |
| SIGNATURE | KAO D T |
| AFFILIATIONS | Shih Chien University |
| ORCID | 0000-0002-6916-1908 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 7 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Impact of Message Construal, Temporal Distance, and Construal Level on Potential Philanthropic Supporters' Intentions to Donate
While individuals' construal level has been extensively investigated in the field of traditional psychology literature, theoretical concerns of the impacts of construal level on philanthropic supporters' intentions to donate is promising but underdeveloped. This paper extends the limited attention given to charitable organizations. Specifically, this research further focuses on whether message construal and temporal distance have moderating effec…
Goal orientation and variety seeking behavior
Conclusion Explicitness in Message Communication
The impact of need for cognition (NFC) and knowledge on the relationship between conclusion explicitness and attitude formation was examined in this study. A total of 360 undergraduate students participated in the experiment. Results showed that while high-NFC individuals engender more favorable attitudes toward the implicitly concluded message than the explicitly concluded message, low-NFC individuals engender more favorable attitudes toward the…
Aspiration and Compromise Effect
Consumers' choice is often influenced by numerous reference points, such as the consumers' aspiration for product quality. In this study, the effect of such aspiration in compromise was investigated. Two experiments with 722 participants (309 men and 413 women) indicated that, when the quality of a product was below participants' aspiration level, the compromise effect decreased
Effect of Perceived Benefits on Reluctance to Trade
People often tend to be reluctant to trade an owned object for an alternative object. This concept of reluctance to trade is generally called "endowment effect". Loss aversion, which denotes that losses are weighted more heavily than gains, has been applied to interpret the endowment effect. Specifically, no "reluctance to trade" will occur when no loss is involved. In this research, 172 (90 women, 82 men; M age=21 yr., SD= 1.2) and 152 (82 women…
Aspiration and Compromise Effect 1
Consumers' choice is often influenced by numerous reference points, such as the consumers' aspiration for product quality. In this study, the effect of such aspiration in compromise was investigated. Two experiments with 722 participants (309 men and 413 women) indicated that, when the quality of a product was below participants' aspiration level, the compromise effect decreased
The role of emotions in the endowment effect
The role of emotions in the endowment effect
Conclusion Explicitness in Message Communication
The impact of need for cognition (NFC) and knowledge on the relationship between conclusion explicitness and attitude formation was examined in this study. A total of 360 undergraduate students participated in the experiment. Results showed that while high-NFC individuals engender more favorable attitudes toward the implicitly concluded message than the explicitly concluded message, low-NFC individuals engender more favorable attitudes toward the…
Aspiration and Compromise Effect
Consumers' choice is often influenced by numerous reference points, such as the consumers' aspiration for product quality. In this study, the effect of such aspiration in compromise was investigated. Two experiments with 722 participants (309 men and 413 women) indicated that, when the quality of a product was below participants' aspiration level, the compromise effect decreased
Effect of Perceived Benefits on Reluctance to Trade
People often tend to be reluctant to trade an owned object for an alternative object. This concept of reluctance to trade is generally called "endowment effect". Loss aversion, which denotes that losses are weighted more heavily than gains, has been applied to interpret the endowment effect. Specifically, no "reluctance to trade" will occur when no loss is involved. In this research, 172 (90 women, 82 men; M age=21 yr., SD= 1.2) and 152 (82 women…
Aspiration and Compromise Effect 1
Consumers' choice is often influenced by numerous reference points, such as the consumers' aspiration for product quality. In this study, the effect of such aspiration in compromise was investigated. Two experiments with 722 participants (309 men and 413 women) indicated that, when the quality of a product was below participants' aspiration level, the compromise effect decreased
Goal orientation and variety seeking behavior
Impact of Message Construal, Temporal Distance, and Construal Level on Potential Philanthropic Supporters' Intentions to Donate
While individuals' construal level has been extensively investigated in the field of traditional psychology literature, theoretical concerns of the impacts of construal level on philanthropic supporters' intentions to donate is promising but underdeveloped. This paper extends the limited attention given to charitable organizations. Specifically, this research further focuses on whether message construal and temporal distance have moderating effec…
Psychology (7 works) · Social Psychology (6 works) · Political science (5 works) · Social Psychology (5 works) · Behavioral Health and Interventions (3 works) · Computer Science (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Economics (3 works) · Compromise (2 works) · Customer Service Quality and Loyalty (2 works)