Anna-Maria Strässner
Biographic Data
| ID | 6255050 |
|---|---|
| NAME | Anna-Maria Strässner |
| GIVEN NAMES | Anna-Maria |
| FAMILY NAME | Strässner |
| SIGNATURE | STRAßNER A |
| AFFILIATIONS | ZHAW Zurich University of Applied Sciences |
| ORCID | 0000-0003-4557-3817 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Shades and shifts in flexitarian and meat-oriented consumer profiles in a German panel study
Consumers' growing awareness of the adverse effects of high meat consumption has led to increased attention to flexitarian or meat-reduced diets. However, most flexitarians do not significantly reduce their meat consumption and still eat many meat-based meals. This study aims to classify the large and heterogeneous consumer group of flexitarians into different profiles based on attitudinal, normative, and control beliefs about meat reduction. Bei…
Gradual behaviour change towards meat reduction
Meat reduction is gaining attention among consumers, marketers, policymakers and scientists. Yet little is known about decision-making processes and behaviour change towards meat reduction. This paper explores the applicability of the decisional balance (DB) framework to the field of meat reduction. A novel DB scale to measure the perceived importance of beliefs about meat reduction at different stages of behaviour change was developed and valida…
Gradual behaviour change towards meat reduction
Meat reduction is gaining attention among consumers, marketers, policymakers and scientists. Yet little is known about decision-making processes and behaviour change towards meat reduction. This paper explores the applicability of the decisional balance (DB) framework to the field of meat reduction. A novel DB scale to measure the perceived importance of beliefs about meat reduction at different stages of behaviour change was developed and valida…
Shades and shifts in flexitarian and meat-oriented consumer profiles in a German panel study
Consumers' growing awareness of the adverse effects of high meat consumption has led to increased attention to flexitarian or meat-reduced diets. However, most flexitarians do not significantly reduce their meat consumption and still eat many meat-based meals. This study aims to classify the large and heterogeneous consumer group of flexitarians into different profiles based on attitudinal, normative, and control beliefs about meat reduction. Bei…
Gradual behaviour change towards meat reduction
Meat reduction is gaining attention among consumers, marketers, policymakers and scientists. Yet little is known about decision-making processes and behaviour change towards meat reduction. This paper explores the applicability of the decisional balance (DB) framework to the field of meat reduction. A novel DB scale to measure the perceived importance of beliefs about meat reduction at different stages of behaviour change was developed and valida…
Shades and shifts in flexitarian and meat-oriented consumer profiles in a German panel study
Consumers' growing awareness of the adverse effects of high meat consumption has led to increased attention to flexitarian or meat-reduced diets. However, most flexitarians do not significantly reduce their meat consumption and still eat many meat-based meals. This study aims to classify the large and heterogeneous consumer group of flexitarians into different profiles based on attitudinal, normative, and control beliefs about meat reduction. Bei…
Agriculture Sustainability and Environmental Impact (2 works) · Business (2 works) · Marketing (2 works) · Psychological intervention (2 works) · Psychology (2 works) · Applied Psychology (1 works) · Biology (1 works) · Computer Science (1 works) · cons (1 works) · Consumer behaviour (1 works)