Gradual behaviour change towards meat reduction
Development and validation of a novel decisional balance scale
Bibliographic Data
| ID | 11354582 |
|---|---|
| Authors | Anna-Maria Strässner (0000-0003-4557-3817, ZHAW Zurich University of Applied Sciences, corresponding author), Christina Hartmann (ETH Zurich) |
| Year | 2023 |
| Volume | 186 |
| Pages | 106537 |
| Publication date | 2023-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Appetite (JOURNAL) |
| Journal identifiers | ISSN: 0195-6663 • E-ISSN: 1095-8304 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.appet.2023.106537 |
| PMID | 36933833 |
| OpenAlex | W4327559574 |
| Language | EN |
| Citations received | 11 |
| References cited | 103 |
Meat reduction is gaining attention among consumers, marketers, policymakers and scientists. Yet little is known about decision-making processes and behaviour change towards meat reduction. This paper explores the applicability of the decisional balance (DB) framework to the field of meat reduction. A novel DB scale to measure the perceived importance of beliefs about meat reduction at different stages of behaviour change was developed and validated in two studies with German meat eaters. In Study 1 (N = 309), the item inventory was tested using an exploratory factor analysis and then validated in Study 2 (N = 809). The results yielded two higher-order DB factors (pros and cons), which were subdivided into five lower-order factors (perceived benefits of a plant-based diet, downsides of factory farming, health barriers, legitimation barriers and feasibility barriers). The pros and cons were summarised in a DB index. All DB factors and the DB index were tested for internal consistency (Cronbach's alpha ≥.70) and aspects of validity. The typical DB pattern of the pros and cons of behaviour change was confirmed: the cons outweighed the pros for consumers who did not intend to reduce meat consumption, while the pros outweighed the cons for consumers who intended to reduce meat consumption. The new DB scale for meat reduction has proven to be a suitable measure to gain insights into consumers' decision making and could be used to develop targeted meat reduction interventions
Business · cons · Cronbach's alpha · Exploratory factor analysis · Psychological intervention · Agriculture Sustainability and Environmental Impact · Applied Psychology · Computer Science · Environmental Education and Sustainability · Environmental Sustainability in Business · Mathematics · Psychology · Marketing
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| Unique citing works | 11 |
|---|---|
| Citations per year | 3,67 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 9 |