Chin Wei Chong
Biographic Data
| ID | 6256472 |
|---|---|
| NAME | Chin Wei Chong |
| GIVEN NAMES | Chin Wei |
| FAMILY NAME | Chong |
| SIGNATURE | CHONG C W |
| AFFILIATIONS | Multimedia University |
| ORCID | 0000-0002-9294-8450 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Digital entrepreneurship through social media commerce
Purpose Digital entrepreneurship has been taking the world market by storm, and there is no sign of slowing down. This study aims to discover the possibility of boosting the digital entrepreneurship intention, specifically in social media commerce, through relatedness and competence. Design/methodology/approach Data were collected through social media platforms. A total of 416 data were used for descriptive and structural equation modelling. Find…
Live streaming and consumer purchase behavior
This study provides a state-of-the-art review by evaluating the knowledge structure of live streaming and consumer purchasing behavior. The rise of digital marketing technology and social media influencers has increased the live-streaming phenomenon, where consumers purchase products advertised during live streams. This review uses a science-mapping technique based on bibliometric analysis to map live-streaming content and its influence on consum…
Muslim women entrepreneurial success
Muslim women entrepreneurs play an increasingly significant role in driving inclusive economic growth, particularly within emerging economies where small and micro enterprises form the backbone of local livelihoods. However, the experiences of Muslim women entrepreneurs remain underexplored and insufficiently understood despite the significance of entrepreneurship in Malaysia’s economic transformation. Applying social capital theory, this study e…
Exploring moral disengagement in meat consumption among Malaysian youth – A cross-sectional study
Green volunteerism among higher education institution students in Malaysia
This study addresses the limited research on the combined application of the Volunteer Functions Inventory (VFI) and the Norm Activation Model (NAM) to explain green volunteering intentions, particularly among youth in Southeast Asia. While previous studies have explored these frameworks separately, few have integrated them to investigate their joint influence on pro-environmental behaviour. This research specifically examines how six motivationa…
An inquiry into plant-based diet for achieving sustainable goals
This research addresses environmental, ethical, and health concerns related to high meat consumption, and aims to identify key predictors that encourage a shift towards sustainable diets among young adults. A cross-sectional survey involving 340 students from ten Malaysian universities was conducted using a structured questionnaire. The findings indicate that attitudes, subjective norms, perceived behavioral control, and personal norms significan…
Youth Mental Health Help-Seeking Behaviour
Research shown that the prevalence of mental illness among youth is dramatically higher than other age groups but they have reported reluctance to seek help for mental illness and psychological suffering. The present review tends to provide an update of the literature and expand the understanding on facilitators and barriers of youth mental health help-seeking behavior as well as the influence of socio-demographic factors. The most mentioned faci…
Talent retention for sustainable high-skilled employment in information and communication industry
The Malaysian government has been actively strengthening the information and communication industry’s ecosystem through talent retention to realize Malaysia 5.0 and transform the country into a developed human-centered society that balances economic advancement with the resolution of talent problems. This is done to recognize the significance of emerging in building a vibrant and dynamic economy for the country. Few of these studies, however, had…
Edcraft
This qualitative research study investigates the effectiveness of gamified handicrafts as an inspiration for teenagers to practice recycling and upcycling. The study utilises focus group interviews and thematic analysis to explore the perceptions and experiences of 15 teenagers who participated in an educational programme called Edcraft, which combines gamification and handicrafts to promote sustainable practices among youth. The findings reveal …
No prominent works on this page.
Talent retention for sustainable high-skilled employment in information and communication industry
The Malaysian government has been actively strengthening the information and communication industry’s ecosystem through talent retention to realize Malaysia 5.0 and transform the country into a developed human-centered society that balances economic advancement with the resolution of talent problems. This is done to recognize the significance of emerging in building a vibrant and dynamic economy for the country. Few of these studies, however, had…
Edcraft
This qualitative research study investigates the effectiveness of gamified handicrafts as an inspiration for teenagers to practice recycling and upcycling. The study utilises focus group interviews and thematic analysis to explore the perceptions and experiences of 15 teenagers who participated in an educational programme called Edcraft, which combines gamification and handicrafts to promote sustainable practices among youth. The findings reveal …
Green volunteerism among higher education institution students in Malaysia
This study addresses the limited research on the combined application of the Volunteer Functions Inventory (VFI) and the Norm Activation Model (NAM) to explain green volunteering intentions, particularly among youth in Southeast Asia. While previous studies have explored these frameworks separately, few have integrated them to investigate their joint influence on pro-environmental behaviour. This research specifically examines how six motivationa…
An inquiry into plant-based diet for achieving sustainable goals
This research addresses environmental, ethical, and health concerns related to high meat consumption, and aims to identify key predictors that encourage a shift towards sustainable diets among young adults. A cross-sectional survey involving 340 students from ten Malaysian universities was conducted using a structured questionnaire. The findings indicate that attitudes, subjective norms, perceived behavioral control, and personal norms significan…
Youth Mental Health Help-Seeking Behaviour
Research shown that the prevalence of mental illness among youth is dramatically higher than other age groups but they have reported reluctance to seek help for mental illness and psychological suffering. The present review tends to provide an update of the literature and expand the understanding on facilitators and barriers of youth mental health help-seeking behavior as well as the influence of socio-demographic factors. The most mentioned faci…
Digital entrepreneurship through social media commerce
Purpose Digital entrepreneurship has been taking the world market by storm, and there is no sign of slowing down. This study aims to discover the possibility of boosting the digital entrepreneurship intention, specifically in social media commerce, through relatedness and competence. Design/methodology/approach Data were collected through social media platforms. A total of 416 data were used for descriptive and structural equation modelling. Find…
Live streaming and consumer purchase behavior
This study provides a state-of-the-art review by evaluating the knowledge structure of live streaming and consumer purchasing behavior. The rise of digital marketing technology and social media influencers has increased the live-streaming phenomenon, where consumers purchase products advertised during live streams. This review uses a science-mapping technique based on bibliometric analysis to map live-streaming content and its influence on consum…
Muslim women entrepreneurial success
Muslim women entrepreneurs play an increasingly significant role in driving inclusive economic growth, particularly within emerging economies where small and micro enterprises form the backbone of local livelihoods. However, the experiences of Muslim women entrepreneurs remain underexplored and insufficiently understood despite the significance of entrepreneurship in Malaysia’s economic transformation. Applying social capital theory, this study e…
Exploring moral disengagement in meat consumption among Malaysian youth – A cross-sectional study
Environmental Education and Sustainability (3 works) · Political science (3 works) · Psychology (3 works) · Agriculture Sustainability and Environmental Impact (2 works) · Applied Psychology (2 works) · Digital Marketing and Social Media (2 works) · Entrepreneurship (2 works) · Entrepreneurship Studies and Influences (2 works) · Social entrepreneurship (2 works) · Social media (2 works)