María Pilar Martínez-Ruiz
Biographic Data
| ID | 6260652 |
|---|---|
| NAME | María Pilar Martínez-Ruiz |
| GIVEN NAMES | María Pilar |
| FAMILY NAME | Martínez-Ruiz |
| SIGNATURE | MARTÍNEZ-RUIZ M P |
| AFFILIATIONS | University of Castilla-La Mancha |
| ORCID | 0000-0002-5890-5174 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 25 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Evaluating Customer Experience with Service Robots in the Hospitality Industry
Given the increasing importance of service robots (SR) in the hospitality industry, this study examines how SR quality impacts customer experience, focusing on the mediating roles of organisational brand reputation and customer attitudes towards SR. To provide a wider and more comprehensive perspective, we incorporate variables from multiple disciplines, guided by the theoretical framework of the USUS Model. Data collected through scenario-based …
Perceived value and loyalty to WeChat
This paper analyses the influence of functional value in the relationship with suppliers, functional value in communication with suppliers and functional value in business activities on the attitudinal and behavioural loyalty towards the WeChat social network by Chinese entrepreneurs based in Spain. To this end, several research hypotheses were proposed and tested by studying a sample of 57 Chinese entrepreneurs based in Spain. The results obtain…
In search of restaurant excellence in Peru
Purpose The restaurants in Peru enjoy today a high level of international recognition, and the gastronomy of the country is recognised as one of the best in the world. For this reason, aspiring to excellence should be one of the priorities in the industry, which should mean, among other things, enhancing those aspects related to food with the greatest impact on the maximum level of customer satisfaction. However, to the authors knowledge, this re…
Food values influencing consumers' decisions in a sub-Saharan African country
Purpose Given food industry manufacturers and retailers' growing economic interest in sub-Saharan Africa (SSA), this research aims to contribute to the understanding of consumer food decisions in this specific geographical area. Thus, the intention is to analyze whether there are significant differences in the appreciation of food values according to certain key demographics of consumers (related to the individual and the context) in one of the l…
The influence of food values on post–purchase variables at food establishments
Purpose The importance of food values for the post–purchase process has not been widely studied. Most previous research in this line has focused on examining either the attributes of specific food categories, without taking the corresponding values into account, or food-purchasing attitudes and behaviour. To address this gap in the research, this paper delves deeper into the influence of food values on post–purchase variables. Design/methodology/…
A multidimensional analysis of the information sources construct and its relevance for destination image formation
Major influences on buying decision processes by international university students. Differences by continent of origin
Factors influencing repeat visits to a destination
Factors influencing repeat visits to a destination
Major influences on buying decision processes by international university students. Differences by continent of origin
A multidimensional analysis of the information sources construct and its relevance for destination image formation
The influence of food values on post–purchase variables at food establishments
Purpose The importance of food values for the post–purchase process has not been widely studied. Most previous research in this line has focused on examining either the attributes of specific food categories, without taking the corresponding values into account, or food-purchasing attitudes and behaviour. To address this gap in the research, this paper delves deeper into the influence of food values on post–purchase variables. Design/methodology/…
In search of restaurant excellence in Peru
Purpose The restaurants in Peru enjoy today a high level of international recognition, and the gastronomy of the country is recognised as one of the best in the world. For this reason, aspiring to excellence should be one of the priorities in the industry, which should mean, among other things, enhancing those aspects related to food with the greatest impact on the maximum level of customer satisfaction. However, to the authors knowledge, this re…
Food values influencing consumers' decisions in a sub-Saharan African country
Purpose Given food industry manufacturers and retailers' growing economic interest in sub-Saharan Africa (SSA), this research aims to contribute to the understanding of consumer food decisions in this specific geographical area. Thus, the intention is to analyze whether there are significant differences in the appreciation of food values according to certain key demographics of consumers (related to the individual and the context) in one of the l…
Perceived value and loyalty to WeChat
This paper analyses the influence of functional value in the relationship with suppliers, functional value in communication with suppliers and functional value in business activities on the attitudinal and behavioural loyalty towards the WeChat social network by Chinese entrepreneurs based in Spain. To this end, several research hypotheses were proposed and tested by studying a sample of 57 Chinese entrepreneurs based in Spain. The results obtain…
Evaluating Customer Experience with Service Robots in the Hospitality Industry
Given the increasing importance of service robots (SR) in the hospitality industry, this study examines how SR quality impacts customer experience, focusing on the mediating roles of organisational brand reputation and customer attitudes towards SR. To provide a wider and more comprehensive perspective, we incorporate variables from multiple disciplines, guided by the theoretical framework of the USUS Model. Data collected through scenario-based …
Business (7 works) · Marketing (7 works) · Statistics (6 works) · Advertising (5 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Mathematics (5 works) · Descriptive statistics (4 works) · Digital Marketing and Social Media (4 works) · Geography (4 works) · Psychology (4 works)