Cheng Lu Wang
Biographic Data
| ID | 6260798 |
|---|---|
| NAME | Cheng Lu Wang |
| GIVEN NAMES | Cheng Lu |
| FAMILY NAME | Wang |
| SIGNATURE | WANG C L |
| AFFILIATIONS | University of New Haven |
| ORCID | 0000-0002-1164-9193 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 3 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
The Palgrave Handbook of Interactive Marketing
This handbook presents a historical overview, theoretical and practical advancement, and emerging trends of interactive marketing
Handbook of Research on the Impact of Fandom in Society and Consumerism
"This book offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society"
Food consumption when travelling abroad: Young Chinese sojourners' food consumption in the UK
This qualitative study investigates the everyday food choices of 21 Chinese sojourners living in two different localities in the UK. Findings from a thematic analysis of semi-structured interviews reveal how participants adopt a food consumption pattern, negotiating between ordinary and extraordinary food choices, including home-made Chinese food, Chinese restaurant food, global brands, British food, to "foods of the world". Their zooming in and …
Exploring the Rise of Fandom in Contemporary Consumer Culture
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"
The heterogeneity of Chinese consumer values: A dual structure explanation
Purpose This paper aims to discuss inconsistent and often contradictory consumer values and consumption behaviours in contemporary China. The seemingly paradox is explained by the dual structure theory of consumer value system. Design/methodology/approach This study provides a comprehensive overview and an in‐depth analysis of Chinese cultural values from a theoretical perspective. Findings Although the Chinese value system may appear coherent re…
Food consumption when travelling abroad: Young Chinese sojourners' food consumption in the UK
This qualitative study investigates the everyday food choices of 21 Chinese sojourners living in two different localities in the UK. Findings from a thematic analysis of semi-structured interviews reveal how participants adopt a food consumption pattern, negotiating between ordinary and extraordinary food choices, including home-made Chinese food, Chinese restaurant food, global brands, British food, to "foods of the world". Their zooming in and …
The heterogeneity of Chinese consumer values: A dual structure explanation
Purpose This paper aims to discuss inconsistent and often contradictory consumer values and consumption behaviours in contemporary China. The seemingly paradox is explained by the dual structure theory of consumer value system. Design/methodology/approach This study provides a comprehensive overview and an in‐depth analysis of Chinese cultural values from a theoretical perspective. Findings Although the Chinese value system may appear coherent re…
Exploring the Rise of Fandom in Contemporary Consumer Culture
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"
Food consumption when travelling abroad: Young Chinese sojourners' food consumption in the UK
This qualitative study investigates the everyday food choices of 21 Chinese sojourners living in two different localities in the UK. Findings from a thematic analysis of semi-structured interviews reveal how participants adopt a food consumption pattern, negotiating between ordinary and extraordinary food choices, including home-made Chinese food, Chinese restaurant food, global brands, British food, to "foods of the world". Their zooming in and …
Handbook of Research on the Impact of Fandom in Society and Consumerism
"This book offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society"
The Palgrave Handbook of Interactive Marketing
This handbook presents a historical overview, theoretical and practical advancement, and emerging trends of interactive marketing
Business (3 works) · Sociology (3 works) · Advertising (2 works) · Aesthetics (2 works) · Art (2 works) · Asian Culture and Media Studies (2 works) · Consumer behavior (2 works) · Economics (2 works) · Fandom (2 works) · Law (2 works)