The Palgrave Handbook of Interactive Marketing
Bibliographic Data
| ID | 19949191 |
|---|---|
| Editors | Cheng Lu Wang (0000-0002-1164-9193) |
| Year | 2023 |
| Publication date | 2023-01-01 |
| Open Access | Yes |
| Type | BOOK |
| Venue | The Palgrave Handbook of Interactive Marketing (SOURCE_BOOK) |
| Publisher | Springer International Publishing (PUBLISHER • SG) |
| DOI | 10.1007/978-3-031-14961-0 |
| OpenAlex | W4317914827 |
| Open Library | OL39270114M |
| ISBN | 9783031149610 |
| Language | EN |
| Citations received | 11 |
This handbook presents a historical overview, theoretical and practical advancement, and emerging trends of interactive marketing
Advertising · Business · Digital Marketing and Social Media · Marketing · Marketing and Advertising Strategies
Decoding user readiness for sustainable AI adoption
That’s where I get reach!” Marketing Strategies of a Salafi Influencer on YouTube and TikTok
Does your company have the right influencer? Influencer type and tourism brand personality
The combined effect of front-of-package labels and influencer recommendations on food choice decisions
AI or human
Evaluation of gamification as a tool for open access publishing among researchers
Anthropomorphic chatbots' for future healthcare services
Chatbots in tertiary education
The impact of social presence on consumer stickiness
Infrastructural capitalism in China
Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms
| Unique citing works | 11 |
|---|---|
| Citations per year | 3,67 |
| Citation span | 2023 - 2025 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 7 |