AI or human
How endorser shapes online purchase intention
Bibliographic Data
| ID | 21562866 |
|---|---|
| Authors | Yang Song (0000-0003-2734-9838, Jilin University), Litong Wang (0000-0001-8368-7626, Jilin University, corresponding author), Zhiyuan Zhang (0000-0001-5686-3903, Jilin University), Lubica Hikkerova (0000-0002-4913-5761, IPAG Business School) |
| Year | 2024 |
| Volume | 158 |
| Pages | 108300 |
| Publication date | 2024-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Computers in Human Behavior (JOURNAL) |
| Journal identifiers | ISSN: 0747-5632 • E-ISSN: 1873-7692 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.chb.2024.108300 |
| OpenAlex | W4396925134 |
| Language | EN |
| Citations received | 11 |
| References cited | 92 |
Advertising · Business · Human–computer interaction · Internet privacy · AI in Service Interactions · Computer Science · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour
Nuevas formas de comunicación digital
Using artificial intelligence (AI) to enhance customer experience and to develop strategic marketing
How to initiate human-agent intervention for recovery when chatbots fail
Consumer Responses to AI Disclosure Labels
Expanding the Influencer Spectrum
Virtual or human influencers as endorsers? Behavioral and EEG evidence of how influencer type affects purchase intention of new products
Does algorithmic recommendation complement or substitute advertising and influencers? Consumer attitudes toward recommendation information and the formation of purchase intentions
The persuasive effects of AI-generated digital human avatar videos in public legal education
Mind over matter
Artificial Intelligence and Corporate Sustainability
Authenticity, ethics, and transparency in virtual influencer marketing
An Investigation into the “Match-up” Hypothesis in Celebrity Advertising
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
Celebrity Endorsement
An integrative review of sensory marketing
Emotional Brand Attachment and Brand Personality
Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence
Value-Expressive versus Utilitarian Advertising Appeals
False idols
Demystifying Computer-Generated Imagery (CGI) Influencers
“You are a virtual influencer!”
The acceptability of social robots
Virtual influencers’ attractiveness effect on purchase intention
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
Close Encounters of the AI Kind
Source Credibility and Emotions generated by Robot and Human Influencers
The Palgrave Handbook of Interactive Marketing
Consumers’ Responses to Virtual Influencers as Advertising Endorsers
When do consumers buy online product reviews? Effects of review quality, product type, and reviewer’s photo
Humanizing chatbots
Destination Image, Self-Congruity, and Travel Behavior
Almost human? A comparative case study on the social media presence of virtual influencers
Consumer attitudes toward blogger’s sponsored recommendations and purchase intention
Putting the “Me” in endorsement
Advertising as Information
Promotion and prevention choices between stability and change
Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM
| Unique citing works | 11 |
|---|---|
| Citations per year | 11 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 8 |