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Mira Mayrhofer

Biographic Data

ID6260997
NAMEMira Mayrhofer
GIVEN NAMESMira
FAMILY NAMEMayrhofer
SIGNATUREMAYRHOFER M
AFFILIATIONSUniversity of Vienna
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS8
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2017
LATEST PUBLICATION YEAR2024
H-INDEX2
  • A bit of a cough, tired, not very resilient – is that already Long-Covid?” perceptions and experiences of GPs with Long-Covid in year three of the pandemic. a qualitative interview study in Austria

    Open Access•Silvia Wojczewski, Mira Mayrhofer et al.•ARTICLE•BMC Public Health•2024

    Long-COVID will continue to preoccupy our health care systems for a long time to come, as new variants of COVID-19 will continue to produce new patients without adequate prevention strategies. Therefore, it is not a question of if but when good support for GPs and adequate care pathways for people with Long-COVID will be implemented. Specific contact points that are familiar with therapy-refractory postacute infection syndromes like the postacute…

  • Laughing about a health risk? Alcohol in comedy series and its connection to humor

    Mira Mayrhofer, Jörg Matthes•ARTICLE•Psychology of Popular Media•2021

  • Healthy, sweet, brightly colored, and full of vitamins

    Brigitte Naderer, A Binder et al.•ARTICLE•International Journal of…•2020

    Research on persuasive cues of food placements in entertainment media targeted at children is still scarce. We investigated whether healthy food placements (i.e., fruit) connected to different persuasive cues (i.e., cognitive, affective, and combined) can enhance children’s (age 6-11 years old) healthy food choice. A pretest (N = 154) confirmed that the stimulus was understandable and appropriate for children. We then conducted our main experimen…

  • Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation strategies, and food choic…

    Open Access•Brigitte Naderer, Jörg Matthes et al.•ARTICLE•Appetite•2018•Cited by: 6•References: 50

  • Drinking at Work

    Open Access•Mira Mayrhofer, Jörg Matthes•ARTICLE•Mass Communication & Society•2017•Cited by: 2•References: 2

    This study analyzed the portrayal of alcohol in the most popular workplace-related TV dramas. Based on social cognitive theory, we coded the extent and context of all alcoholic and nonalcoholic beverage appearances as well as character-beverage interaction. Motivations to drink, topic, portrayed outcomes related to alcohol, and the characteristics of models associated with alcohol were also analyzed. More than 90% of the episodes contained depict…

  • Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation strategies, and food choic…

    Open Access•Brigitte Naderer, Jörg Matthes et al.•ARTICLE•Appetite•2018•Cited by: 6•References: 50

  • Drinking at Work

    Open Access•Mira Mayrhofer, Jörg Matthes•ARTICLE•Mass Communication & Society•2017•Cited by: 2•References: 2

    This study analyzed the portrayal of alcohol in the most popular workplace-related TV dramas. Based on social cognitive theory, we coded the extent and context of all alcoholic and nonalcoholic beverage appearances as well as character-beverage interaction. Motivations to drink, topic, portrayed outcomes related to alcohol, and the characteristics of models associated with alcohol were also analyzed. More than 90% of the episodes contained depict…

  • Drinking at Work

    Open Access•Mira Mayrhofer, Jörg Matthes•ARTICLE•Mass Communication & Society•2017•Cited by: 2•References: 2

    This study analyzed the portrayal of alcohol in the most popular workplace-related TV dramas. Based on social cognitive theory, we coded the extent and context of all alcoholic and nonalcoholic beverage appearances as well as character-beverage interaction. Motivations to drink, topic, portrayed outcomes related to alcohol, and the characteristics of models associated with alcohol were also analyzed. More than 90% of the episodes contained depict…

  • Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation strategies, and food choic…

    Open Access•Brigitte Naderer, Jörg Matthes et al.•ARTICLE•Appetite•2018•Cited by: 6•References: 50

  • Healthy, sweet, brightly colored, and full of vitamins

    Brigitte Naderer, A Binder et al.•ARTICLE•International Journal of…•2020

    Research on persuasive cues of food placements in entertainment media targeted at children is still scarce. We investigated whether healthy food placements (i.e., fruit) connected to different persuasive cues (i.e., cognitive, affective, and combined) can enhance children’s (age 6-11 years old) healthy food choice. A pretest (N = 154) confirmed that the stimulus was understandable and appropriate for children. We then conducted our main experimen…

  • Laughing about a health risk? Alcohol in comedy series and its connection to humor

    Mira Mayrhofer, Jörg Matthes•ARTICLE•Psychology of Popular Media•2021

  • A bit of a cough, tired, not very resilient – is that already Long-Covid?” perceptions and experiences of GPs with Long-Covid in year three of the pandemic. a qualitative interview study in Austria

    Open Access•Silvia Wojczewski, Mira Mayrhofer et al.•ARTICLE•BMC Public Health•2024

    Long-COVID will continue to preoccupy our health care systems for a long time to come, as new variants of COVID-19 will continue to produce new patients without adequate prevention strategies. Therefore, it is not a question of if but when good support for GPs and adequate care pathways for people with Long-COVID will be implemented. Specific contact points that are familiar with therapy-refractory postacute infection syndromes like the postacute…

Psychology (4 works) · Medicine (3 works) · Alcohol (2 works) · Chemistry (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Developmental psychology (2 works) · Food choice (2 works) · Media Influence and Health (2 works) · Mediation (2 works) · Social Psychology (2 works)

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