Drinking at Work
The Portrayal of Alcohol in Workplace-Related TV Dramas
Bibliographic Data
| ID | 12748950 |
|---|---|
| Authors | Mira Mayrhofer (corresponding author), Jörg Matthes (0000-0001-9408-955X) |
| Year | 2017 |
| Volume | 21 |
| Issue | 1 |
| Pages | 94-114 |
| Publication date | 2017-08-16 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Mass Communication & Society (JOURNAL) |
| Journal identifiers | ISSN: 1520-5436 • E-ISSN: 1532-7825 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/15205436.2017.1362441 |
| OpenAlex | W2750192068 |
| Language | EN |
| Citations received | 7 |
| References cited | 34 |
This study analyzed the portrayal of alcohol in the most popular workplace-related TV dramas. Based on social cognitive theory, we coded the extent and context of all alcoholic and nonalcoholic beverage appearances as well as character-beverage interaction. Motivations to drink, topic, portrayed outcomes related to alcohol, and the characteristics of models associated with alcohol were also analyzed. More than 90% of the episodes contained depictions or references to alcohol. Although less alcohol was portrayed at the workplace compared to other locations, still nearly one third of all consumed beverages at work were alcoholic. Regardless of the location, character–beverage interaction was more likely for alcoholic than nonalcoholic beverages. The main motivation to drink alcohol was social ease, and only a few outcomes of alcohol consumption were presented. Overall, findings suggest that television dramas convey the image that alcohol at the workplace is ubiquitous, socially accepted, and without many serious consequences. Implications for mass communication and society are discussed
Advertising · Alcohol · Alcohol consumption · Business · Character (mathematics · Consumption (sociology · Context (archaeology · Social science · Sociology · Behavioral Health and Interventions · Chemistry · History · Impact of Technology on Adolescents · Media Influence and Health · Psychology · Social Psychology
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Social Cognitive Theory of Mass Communication
| Unique citing works | 7 |
|---|---|
| Citations per year | 2,33 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |