Sara J Pritschet
Biographic Data
| ID | 6263096 |
|---|---|
| NAME | Sara J Pritschet |
| GIVEN NAMES | Sara J |
| FAMILY NAME | Pritschet |
| SIGNATURE | PRITSCHET S J |
| AFFILIATIONS | Pennsylvania State University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform
Objective: To assess viewer engagement of a food advertising campaign on the live streaming platform Twitch.tv, a social media platform that allows creators to live stream content and communicate with their audience in real time. Design: Observational analysis of chat comments across the Twitch platform containing the word ‘Wendy’s’ or ‘Wendys’ during a 5-day ad campaign compared with two 5-day non-campaign time periods. Comments were categorised…
Portion size affects food selection in an immersive virtual reality buffet and is related to measured intake in laboratory meals varying in portion size
Prevalence and comparisons of alcohol, candy, energy drink, snack, soda, and restaurant brand and product marketing on Twitch, Facebook Gaming and YouTube Gaming
Objective: To compare and evaluate the prevalence of food and beverage marketing on the livestreaming platforms Twitch, Facebook Gaming and YouTube Gaming, as well as examine growth of food and beverage marketing on these platforms over a 17-month period of data collection. Design: Cross-sectional data were analysed across three livestreaming platforms and six food and beverage categories: alcohol, candy, energy drinks, snacks, sodas and restaura…
Prevalence and comparisons of alcohol, candy, energy drink, snack, soda, and restaurant brand and product marketing on Twitch, Facebook Gaming and YouTube Gaming
Objective: To compare and evaluate the prevalence of food and beverage marketing on the livestreaming platforms Twitch, Facebook Gaming and YouTube Gaming, as well as examine growth of food and beverage marketing on these platforms over a 17-month period of data collection. Design: Cross-sectional data were analysed across three livestreaming platforms and six food and beverage categories: alcohol, candy, energy drinks, snacks, sodas and restaura…
User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform
Objective: To assess viewer engagement of a food advertising campaign on the live streaming platform Twitch.tv, a social media platform that allows creators to live stream content and communicate with their audience in real time. Design: Observational analysis of chat comments across the Twitch platform containing the word ‘Wendy’s’ or ‘Wendys’ during a 5-day ad campaign compared with two 5-day non-campaign time periods. Comments were categorised…
Portion size affects food selection in an immersive virtual reality buffet and is related to measured intake in laboratory meals varying in portion size
Digital Marketing and Social Media (2 works) · Impact of Technology on Adolescents (2 works) · Internal Medicine (2 works) · Medicine (2 works) · Psychology (2 works) · Advertising (1 work) · Animal science (1 work) · Biology (1 work) · Body weight (1 work) · Business (1 work)