Marietta Kiss
Biographic Data
| ID | 6263327 |
|---|---|
| NAME | Marietta Kiss |
| GIVEN NAMES | Marietta |
| FAMILY NAME | Kiss |
| SIGNATURE | KISS M |
| AFFILIATIONS | University of Debrecen |
| ORCID | 0000-0001-8123-9141 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
The connection between manufacturer and private label brands and brand loyalty in chocolate bar buying decisions – A hybrid choice approach
With the increase in health awareness more and more attention is paid to how manufacturers can respond to ever-changing consumer needs. This is especially true for the market of popular consumer goods such as chocolate. In order to understand Hungarian consumers' preferences in chocolate bars, we used the stated choice experiment method in our research. The attributes of our experiment included brand (manufacturer and private label), type (milk, …
A modified model of the willingness to pay for functional foods
No prominent works on this page.
A modified model of the willingness to pay for functional foods
The connection between manufacturer and private label brands and brand loyalty in chocolate bar buying decisions – A hybrid choice approach
With the increase in health awareness more and more attention is paid to how manufacturers can respond to ever-changing consumer needs. This is especially true for the market of popular consumer goods such as chocolate. In order to understand Hungarian consumers' preferences in chocolate bars, we used the stated choice experiment method in our research. The attributes of our experiment included brand (manufacturer and private label), type (milk, …
Business (2 works) · Consumer Attitudes and Food Labeling (2 works) · Economics (2 works) · Marketing (2 works) · Mathematics (2 works) · Microeconomics (2 works) · Obesity, Physical Activity, Diet (2 works) · Statistics (2 works) · Willingness to pay (2 works) · Advertising (1 work)