Dayu Cao
Biographic Data
| ID | 6263871 |
|---|---|
| NAME | Dayu Cao |
| GIVEN NAMES | Dayu |
| FAMILY NAME | Cao |
| SIGNATURE | CAO D |
| AFFILIATIONS | Jiangxi Agricultural University |
| ORCID | 0000-0001-9071-8929 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
How do cue utilization and value co-creation and future orientation affect the consumers’ choices of smart agricultural products
Facing sustainability challenges and the demand for green and high-quality food, smart agriculture has become a key solution, and understanding consumer preferences for its products is crucial for sustainable development. By employing a structural equation model and using the sample data of an online survey conducted in China, this study investigated consumers’ intention to purchase smart agricultural products, thereby examining the effects of va…
Understanding food pleasure in organic consumption
Purpose This study aims to identify and describe the relationships among sensory-driven pleasure, cognition-driven pleasure, symbolic-driven pleasure and organic food purchase behavior considering the moderating effects of functionality trust and authenticity trust from the viewpoint of the theory of planned behavior (TPB). Design/methodology/approach Data were collected using a structured questionnaire survey in first-tier cities in China. A tot…
Consumption values, anxiety and organic food purchasing behaviour considering the moderating role of sustainable consumption attitude
Purpose This study aims to identify and describe the relationships among different consumption values, anxiety and organic food purchase behaviour considering the moderating role of sustainable consumption attitude from the viewpoint of the theory of consumption values. Design/methodology/approach Data were collected using a structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in th…
Organic foods purchase intention, food safety information, and information on organic foods
We explored the relationships of food safety information, information on organic foods, and Chinese consumers' purchase intention, with value orientations proposed as a mediator. The research model was based on the stimulus–organism–response theoretical model and regulatory focus theory. Data were collected using a structured survey with 206 consumers of organic foods. We employed structural equation modelling for data analysis. The results show …
An analysis of factors affecting selection of organic food
An analysis of factors affecting selection of organic food
Consumption values, anxiety and organic food purchasing behaviour considering the moderating role of sustainable consumption attitude
Purpose This study aims to identify and describe the relationships among different consumption values, anxiety and organic food purchase behaviour considering the moderating role of sustainable consumption attitude from the viewpoint of the theory of consumption values. Design/methodology/approach Data were collected using a structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in th…
Organic foods purchase intention, food safety information, and information on organic foods
We explored the relationships of food safety information, information on organic foods, and Chinese consumers' purchase intention, with value orientations proposed as a mediator. The research model was based on the stimulus–organism–response theoretical model and regulatory focus theory. Data were collected using a structured survey with 206 consumers of organic foods. We employed structural equation modelling for data analysis. The results show …
How do cue utilization and value co-creation and future orientation affect the consumers’ choices of smart agricultural products
Facing sustainability challenges and the demand for green and high-quality food, smart agriculture has become a key solution, and understanding consumer preferences for its products is crucial for sustainable development. By employing a structural equation model and using the sample data of an online survey conducted in China, this study investigated consumers’ intention to purchase smart agricultural products, thereby examining the effects of va…
Understanding food pleasure in organic consumption
Purpose This study aims to identify and describe the relationships among sensory-driven pleasure, cognition-driven pleasure, symbolic-driven pleasure and organic food purchase behavior considering the moderating effects of functionality trust and authenticity trust from the viewpoint of the theory of planned behavior (TPB). Design/methodology/approach Data were collected using a structured questionnaire survey in first-tier cities in China. A tot…
Business (5 works) · Marketing (5 works) · Psychology (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Environmental Sustainability in Business (4 works) · Organic Food and Agriculture (4 works) · Structural equation modeling (4 works) · Computer Science (3 works) · Mathematics (3 works) · Consumer behaviour (2 works)