Joseph Birundu Mogendi
Biographic Data
| ID | 6264343 |
|---|---|
| NAME | Joseph Birundu Mogendi |
| GIVEN NAMES | Joseph Birundu |
| FAMILY NAME | Mogendi |
| SIGNATURE | MOGENDI J B |
| AFFILIATIONS | Mount Kenya University |
| ORCID | 0000-0003-4920-2722 |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 1 |
A novel framework for analysing stakeholder interest in healthy foods
Despite the availability of novel strategies to prevent micronutrient malnutrition, such as biofortification, limited understanding of stakeholders often hampers their success. We build upon the existing literature on protection motivations (PMT) and technology acceptance (TAM) to develop an integrated PMTAM model for analyzing stakeholders' reactions, on both the supply and demand sides. Regarding the latter, the case of the iodine biofortified …
Stakeholder reactions toward iodine biofortified foods. An application of protection motivation theory
Stakeholder reactions toward iodine biofortified foods. An application of protection motivation theory
A novel framework for analysing stakeholder interest in healthy foods
Despite the availability of novel strategies to prevent micronutrient malnutrition, such as biofortification, limited understanding of stakeholders often hampers their success. We build upon the existing literature on protection motivations (PMT) and technology acceptance (TAM) to develop an integrated PMTAM model for analyzing stakeholders' reactions, on both the supply and demand sides. Regarding the latter, the case of the iodine biofortified …
Biofortification (2 works) · Medicine (2 works) · Micronutrient (2 works) · Antioxidant Activity and Oxidative Stress (1 works) · Biology (1 works) · Biotechnology (1 works) · Business (1 works) · Clinical Psychology (1 works) · Developmental psychology (1 works) · Economics (1 works)