Kim Bartel Sheehan
Biographic Data
| ID | 6277556 |
|---|---|
| NAME | Kim Bartel Sheehan |
| GIVEN NAMES | Kim Bartel |
| FAMILY NAME | Sheehan |
| SIGNATURE | SHEEHAN K B |
| AFFILIATIONS | University of Oregon |
| VERIFIED | No |
| TOTAL WORKS | 17 |
| TOTAL CITATIONS | 53 |
| WORKS AS AUTHOR | 17 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 3 |
Understanding citizen attendance to poll aggregation websites through an extended application of the theory of planned behavior
This study integrated need for orientation and subjective numeracy into the theory of planned behavior to understand the use of poll aggregation websites over the course of the 2016 presidential election. The results of a longitudinal analysis suggested that need for orientation is positively associated with one’s perceptions of the value ascribed to poll aggregation websites by important others, and one’s overall attitudes toward poll aggregatio…
Aggregate poll Web site use across the 2016 United States presidential election
This study examined citizens’ use of poll aggregation Web sites over the last nine weeks of the 2016 United States presidential campaign. The results suggested that usage frequency increases as election day approaches. Moreover, those with high levels of political interest and those that actively use media to obtain political information are most likely to access poll aggregation Web sites
An Analysis of Data Quality
Data collection using Internet-based samples has become increasingly popular in many social science disciplines, including advertising. This research examines whether one popular Internet data source, Amazon's Mechanical Turk (MTurk), is an appropriate substitute for other popular samples utilized in advertising research. Specifically, a five-sample between-subjects experiment was conducted to help researchers who utilize MTurk in advertising exp…
A “Crucial Catch”
This study investigated the National Football League’s (NFL) communication efforts of its annual Corporate Social Responsibility (CSR) campaign, “A Crucial Catch,” and the subsequent social media engagement from the public. A content analysis was conducted examining how NFL teams communicate their CSR efforts on Facebook using Charity Support Behaviors (CSB) and framing as our guide and then measuring which of these types of social media posts we…
Crowdsourcing research
Researchers in a variety of disciplines use Amazon’s crowdsourcing platform called Mechanical Turk as a way to collect data from a respondent pool that is much more diverse than a typical student sample. The platform also provides cost efficiencies over other online panel services and data can be collected very quickly. However, some researchers have been slower to try the platform, perhaps because of a lack of awareness of its functions or conce…
Advertising Media Planning
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side
A change in the climate
This study explores the connection between online social capital and the Spiral of Silence. Online social capital is an individual’s network of social connections, a network that enables and encourages social cooperation. The Spiral of Silence theory suggests that an opinion can become dominant if those who perceive their opinion to be in the minority do not speak up because society threatens them with isolation. A study of 550 individuals explor…
Sprinting a media marathon
“Binge-watching” represents a radical shift for twenty-first century media consumption. Why do people select this method of television viewing? A survey administered to 262 television binge-watchers identified factors that influence binge watching, several of which are somewhat different than factors impacting other types of television viewing. Factors salient for regular bingers are relaxation, engagement, and hedonism. For those who plan ahead …
What’s Cruel About Cruelty Free
In his book Reveille for Radicals, Saul Alinsky writes, "Most people are eagerly groping for . . . some way in which they can bridge the gap between their morals and their practices" (p. 94). Today, many consumers try to bridge that gap by participating in what has been termed ethical consumption: the intentional purchase of products and services that the customer considers to be ethically produced. But what happens if consumer perceptions do not…
Advertising and New Media
Beyond convergence
New Internet technologies allow all types of online users to create content. Some of this content is content about brands: products and services purchased by online users, and traditionally promoted by advertising agencies. How have agencies reacted to the influx of branded messages online? This essay presents a concept called ‘confluence culture’ to describe the changes that the advertising industry is currently undergoing relative to the rise o…
E-mail Survey Response Rates
Electronic mail (e-mail) has been used to distribute surveys and collect data from online users for almost fifteen years. However, some have suggested that the use of e-mail is becoming obsolete. This study analyzes response rates to e-mail surveys undertaken since 1986 and examines five influences to response rates: the year the study was undertaken, the number of questions in the survey, the number of pre-notification contacts, the number of fo…
Using E-mail To Survey Internet Users In The United States
The Internet's potential for academic and applied research has recently begun to be acknowledged and assessed. To date, researchers have used Web page-based surveys to study large groups of on-line users and e-mail surveys to study smaller, more homogenous on-line user groups. A relatively untapped use for the Internet is to use e-mail to survey broader Internet populations on both a national and international basis. Our experience using e-mail t…
Controversies in Contemporary Advertising
"Controversies in Contemporary Advertising is suited as a core text for undergraduate and graduate courses in advertising marketing, journalism, mass communication, and communication studies."--Jacket
How public opinion polls define and circumscribe online privacy
The advent of new communications technologies and the integration of such technologies into individuals’ lives have resulted in major changes to society. Responding to such privacy concerns is of key interest to legislators, policy–makers, and business leaders as these groups seek to balance consumer privacy needs with the realities of this new society. These groups, and others, use public opinion polls and surveys to measure the current climate …
Toward a Typology of Internet Users and Online Privacy Concerns
Traditional typologies of consumer privacy concern suggest that consumers fall into three distinct groups: One-fourth of consumers are not concerned about privacy, one-fourth are highly concerned, and half are pragmatic, in that their concerns about privacy depend on the situation presented. This study examines online users to determine whether types of privacy concern online mirror the offline environment. An e-mail survey of online users examin…
Dimensions of Privacy Concern among Online Consumers
The Federal Trade Commission (FTC) is one of many organizations studying influences on consumer privacy online. The authors investigate these influences, taking into consideration the current body of literature on privacy and the Internet and the FTC's core principles of fair information practice. The authors analyze these influences to assess the underlying factors of privacy concern online. The authors examine the current recommendations and ac…
Crowdsourcing research
Researchers in a variety of disciplines use Amazon’s crowdsourcing platform called Mechanical Turk as a way to collect data from a respondent pool that is much more diverse than a typical student sample. The platform also provides cost efficiencies over other online panel services and data can be collected very quickly. However, some researchers have been slower to try the platform, perhaps because of a lack of awareness of its functions or conce…
Toward a Typology of Internet Users and Online Privacy Concerns
Traditional typologies of consumer privacy concern suggest that consumers fall into three distinct groups: One-fourth of consumers are not concerned about privacy, one-fourth are highly concerned, and half are pragmatic, in that their concerns about privacy depend on the situation presented. This study examines online users to determine whether types of privacy concern online mirror the offline environment. An e-mail survey of online users examin…
Using E-mail To Survey Internet Users In The United States
The Internet's potential for academic and applied research has recently begun to be acknowledged and assessed. To date, researchers have used Web page-based surveys to study large groups of on-line users and e-mail surveys to study smaller, more homogenous on-line user groups. A relatively untapped use for the Internet is to use e-mail to survey broader Internet populations on both a national and international basis. Our experience using e-mail t…
A “Crucial Catch”
This study investigated the National Football League’s (NFL) communication efforts of its annual Corporate Social Responsibility (CSR) campaign, “A Crucial Catch,” and the subsequent social media engagement from the public. A content analysis was conducted examining how NFL teams communicate their CSR efforts on Facebook using Charity Support Behaviors (CSB) and framing as our guide and then measuring which of these types of social media posts we…
Dimensions of Privacy Concern among Online Consumers
The Federal Trade Commission (FTC) is one of many organizations studying influences on consumer privacy online. The authors investigate these influences, taking into consideration the current body of literature on privacy and the Internet and the FTC's core principles of fair information practice. The authors analyze these influences to assess the underlying factors of privacy concern online. The authors examine the current recommendations and ac…
Toward a Typology of Internet Users and Online Privacy Concerns
Traditional typologies of consumer privacy concern suggest that consumers fall into three distinct groups: One-fourth of consumers are not concerned about privacy, one-fourth are highly concerned, and half are pragmatic, in that their concerns about privacy depend on the situation presented. This study examines online users to determine whether types of privacy concern online mirror the offline environment. An e-mail survey of online users examin…
Controversies in Contemporary Advertising
"Controversies in Contemporary Advertising is suited as a core text for undergraduate and graduate courses in advertising marketing, journalism, mass communication, and communication studies."--Jacket
How public opinion polls define and circumscribe online privacy
The advent of new communications technologies and the integration of such technologies into individuals’ lives have resulted in major changes to society. Responding to such privacy concerns is of key interest to legislators, policy–makers, and business leaders as these groups seek to balance consumer privacy needs with the realities of this new society. These groups, and others, use public opinion polls and surveys to measure the current climate …
E-mail Survey Response Rates
Electronic mail (e-mail) has been used to distribute surveys and collect data from online users for almost fifteen years. However, some have suggested that the use of e-mail is becoming obsolete. This study analyzes response rates to e-mail surveys undertaken since 1986 and examines five influences to response rates: the year the study was undertaken, the number of questions in the survey, the number of pre-notification contacts, the number of fo…
Using E-mail To Survey Internet Users In The United States
The Internet's potential for academic and applied research has recently begun to be acknowledged and assessed. To date, researchers have used Web page-based surveys to study large groups of on-line users and e-mail surveys to study smaller, more homogenous on-line user groups. A relatively untapped use for the Internet is to use e-mail to survey broader Internet populations on both a national and international basis. Our experience using e-mail t…
Advertising and New Media
Beyond convergence
New Internet technologies allow all types of online users to create content. Some of this content is content about brands: products and services purchased by online users, and traditionally promoted by advertising agencies. How have agencies reacted to the influx of branded messages online? This essay presents a concept called ‘confluence culture’ to describe the changes that the advertising industry is currently undergoing relative to the rise o…
What’s Cruel About Cruelty Free
In his book Reveille for Radicals, Saul Alinsky writes, "Most people are eagerly groping for . . . some way in which they can bridge the gap between their morals and their practices" (p. 94). Today, many consumers try to bridge that gap by participating in what has been termed ethical consumption: the intentional purchase of products and services that the customer considers to be ethically produced. But what happens if consumer perceptions do not…
Advertising Media Planning
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side
A change in the climate
This study explores the connection between online social capital and the Spiral of Silence. Online social capital is an individual’s network of social connections, a network that enables and encourages social cooperation. The Spiral of Silence theory suggests that an opinion can become dominant if those who perceive their opinion to be in the minority do not speak up because society threatens them with isolation. A study of 550 individuals explor…
Sprinting a media marathon
“Binge-watching” represents a radical shift for twenty-first century media consumption. Why do people select this method of television viewing? A survey administered to 262 television binge-watchers identified factors that influence binge watching, several of which are somewhat different than factors impacting other types of television viewing. Factors salient for regular bingers are relaxation, engagement, and hedonism. For those who plan ahead …
An Analysis of Data Quality
Data collection using Internet-based samples has become increasingly popular in many social science disciplines, including advertising. This research examines whether one popular Internet data source, Amazon's Mechanical Turk (MTurk), is an appropriate substitute for other popular samples utilized in advertising research. Specifically, a five-sample between-subjects experiment was conducted to help researchers who utilize MTurk in advertising exp…
A “Crucial Catch”
This study investigated the National Football League’s (NFL) communication efforts of its annual Corporate Social Responsibility (CSR) campaign, “A Crucial Catch,” and the subsequent social media engagement from the public. A content analysis was conducted examining how NFL teams communicate their CSR efforts on Facebook using Charity Support Behaviors (CSB) and framing as our guide and then measuring which of these types of social media posts we…
Crowdsourcing research
Researchers in a variety of disciplines use Amazon’s crowdsourcing platform called Mechanical Turk as a way to collect data from a respondent pool that is much more diverse than a typical student sample. The platform also provides cost efficiencies over other online panel services and data can be collected very quickly. However, some researchers have been slower to try the platform, perhaps because of a lack of awareness of its functions or conce…
Aggregate poll Web site use across the 2016 United States presidential election
This study examined citizens’ use of poll aggregation Web sites over the last nine weeks of the 2016 United States presidential campaign. The results suggested that usage frequency increases as election day approaches. Moreover, those with high levels of political interest and those that actively use media to obtain political information are most likely to access poll aggregation Web sites
Understanding citizen attendance to poll aggregation websites through an extended application of the theory of planned behavior
This study integrated need for orientation and subjective numeracy into the theory of planned behavior to understand the use of poll aggregation websites over the course of the 2016 presidential election. The results of a longitudinal analysis suggested that need for orientation is positively associated with one’s perceptions of the value ascribed to poll aggregation websites by important others, and one’s overall attitudes toward poll aggregatio…
Computer Science (14 works) · Business (12 works) · Advertising (11 works) · Political science (10 works) · Psychology (8 works) · World Wide Web (7 works) · Digital Marketing and Social Media (6 works) · Sociology (6 works) · Social Media and Politics (5 works) · Social Psychology (5 works)