Advertising Media Planning
A Brand Management Approach
Bibliographic Data
| ID | 19927564 |
|---|---|
| Authors | Larry D Kelly, Donald W Jugenheimer, Kim Bartel Sheehan, Larry D Kelley |
| Year | 2015 |
| Publication date | 2015-02-12 |
| Open Access | No |
| Type | BOOK |
| Venue | Advertising Media Planning (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9781315706696 |
| OpenAlex | W4247412663 |
| ISBN | 9781315706696 |
| Open Library | OL37970836M |
| Language | EN |
| Citations received | 5 |
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side
Advertising · Business · Computer Science · Digital Innovation in Industries · Digital Marketing and Social Media · Marketing and Advertising Strategies · Advertising & Promotion · Advertising industry · Advertising media planning · Brand name products · Business & Economics · Economics · Finance · Marketing · Marketing - General · Media Studies · Mediaplanning · Merken · Plan média · Plans medias · Produit de marque · Produits de marque · Reclamecampagnes · Social Science · Sociology
| Citations per year | 0.19 |
|---|---|
| Citation span | 2000 - 2018 (19) |
| Highly cited | No |