Larry D Kelly
Biographic Data
| ID | 9178167 |
|---|---|
| NAME | Larry D Kelly |
| GIVEN NAMES | Larry D |
| FAMILY NAME | Kelly |
| SIGNATURE | KELLY L D |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 0 |
Advertising Media Planning
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side
No prominent works on this page.
Advertising Media Planning
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side
Advertising (1 work) · Advertising (1 work) · Advertising & Promotion (1 work) · Advertising industry (1 work) · Advertising media planning (1 work) · Brand name products (1 work) · Business (1 work) · Business (1 work) · Business & Economics (1 work) · Computer Science (1 work)