Eva Breva Franch
Biographic Data
| ID | 6287920 |
|---|---|
| NAME | Eva Breva Franch |
| GIVEN NAMES | Eva Breva |
| FAMILY NAME | Franch |
| SIGNATURE | FRANCH E B |
| AFFILIATIONS | Universitat Jaume I |
| ORCID | 0000-0002-5031-9461 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
La aportación del Mobiliario Urbano y los Transportes, como soportes de publicidad exterior, a las ciudades
La mayor parte de la publicidad exterior, conocida internacionalmente como out of home (OOH), se desarrolla en las calles, espacios públicos propiedad de todos los ciudadanos. Este medio paga por la utilización de los soportes ubicados en esos espacios, proporcionando, además, servicios extra que aumentan la calidad de vida de los vecinos. Esta investigación analiza y cuantifica la aportación económica de la publicidad exterior y confirma que es …
Evolución de la figura del “animador” publicitario en la radio de retransmisiones deportivas
Esta investigación desarrolla un análisis sobre la figura del animador de radio deportiva y sobre la tipología de sus mensajes publicitarios en Carrusel deportivo y Tiempo de juego. Metodológicamente, se analiza el contenido publicitario de ambos programas para, posteriormente, confrontar los resultados obtenidos con siete entrevistas en profundidad a profesionales de agencias, anunciantes e incluso a los propios animadores de ambos programas. La…
El caso “La Noria”
Tools from the new information and communication technologies have become both allied and enemy of brands, because they allow a release or dissemination of information instantly. Companies should be aware of where they located their messages to manage its reputation from their media plannings. The consumer is more critical and is increasingly more informed, producing a necessary revision of the image we want to project of our brands at any time d…
The creativity of the outdoor advertising in the mobile sector
Anàlisi is a science journal published by the Journalism and Communication Sciences Department of the Autonomous University of Barcelona (UAB). The journal has been published by the UAB Journalism Department since 1980. Anàlisi publishes science articles in the fields of the communication sciences: journalism, advertising and public relations, audiovisual communication, internet, multimedia and similar areas, always from the social and cultural v…
Messages with Impact
Outdoor advertising is currently undergoing a transformation as both the variety and popularity of digital platforms increases. This will inevitably involve significant changes in both the conception and production of advertising materials designed for digital platforms, including ‘smartboards’. Notwithstanding the technological advantages of outdoor digital advertising platforms (such as the means to incorporate motion) in attracting the attenti…
No prominent works on this page.
Messages with Impact
Outdoor advertising is currently undergoing a transformation as both the variety and popularity of digital platforms increases. This will inevitably involve significant changes in both the conception and production of advertising materials designed for digital platforms, including ‘smartboards’. Notwithstanding the technological advantages of outdoor digital advertising platforms (such as the means to incorporate motion) in attracting the attenti…
El caso “La Noria”
Tools from the new information and communication technologies have become both allied and enemy of brands, because they allow a release or dissemination of information instantly. Companies should be aware of where they located their messages to manage its reputation from their media plannings. The consumer is more critical and is increasingly more informed, producing a necessary revision of the image we want to project of our brands at any time d…
The creativity of the outdoor advertising in the mobile sector
Anàlisi is a science journal published by the Journalism and Communication Sciences Department of the Autonomous University of Barcelona (UAB). The journal has been published by the UAB Journalism Department since 1980. Anàlisi publishes science articles in the fields of the communication sciences: journalism, advertising and public relations, audiovisual communication, internet, multimedia and similar areas, always from the social and cultural v…
Evolución de la figura del “animador” publicitario en la radio de retransmisiones deportivas
Esta investigación desarrolla un análisis sobre la figura del animador de radio deportiva y sobre la tipología de sus mensajes publicitarios en Carrusel deportivo y Tiempo de juego. Metodológicamente, se analiza el contenido publicitario de ambos programas para, posteriormente, confrontar los resultados obtenidos con siete entrevistas en profundidad a profesionales de agencias, anunciantes e incluso a los propios animadores de ambos programas. La…
La aportación del Mobiliario Urbano y los Transportes, como soportes de publicidad exterior, a las ciudades
La mayor parte de la publicidad exterior, conocida internacionalmente como out of home (OOH), se desarrolla en las calles, espacios públicos propiedad de todos los ciudadanos. Este medio paga por la utilización de los soportes ubicados en esos espacios, proporcionando, además, servicios extra que aumentan la calidad de vida de los vecinos. Esta investigación analiza y cuantifica la aportación económica de la publicidad exterior y confirma que es …
Political science (4 works) · Advertising and Communication Studies (3 works) · Computer Science (3 works) · Journalism and Media Studies (3 works) · Advertising (2 works) · Business (2 works) · Computer security (2 works) · Creativity (2 works) · Economics (2 works) · Humanities (2 works)